Brand & Business
Explore how creativity drives growth and competitive advantage. From bold strategic pivots and inventive partnerships to product launches and business reinventions, this space examines how brands use imagination, innovation, and sharp execution to create value and shape markets.
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Toki engages Collectors at Toycon Philippines 2024 with livestream auctions and games
MANILA, PHILIPPINES — Toki, the first and only social commerce platform in the Philippines dedicated to collectibles, recently delighted hobbyists…
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Huskee Digital’s new training arm offers strategic TikTok workshops for business growth
MANILA, PHILIPPINES — Huskee Digital, a creator commerce marketing agency specializing in transforming stories into sales on TikTok and other platforms, has launched TRENDS, its official training arm aimed…
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Shell National Students Art Competition empowers Pinoy artists
MANILA, PHILIPPINES — As the Shell National Students Art Competition (NSAC) nurtures and showcases the vibrant artistry of young Filipino…
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PLDT and Smart lead the Philippines’ first rehabilitative child protection initiative
MANILA, PHILIPPINES — Together with Football for Humanity (FFH), PLDT and Smart strengthen their child online protection initiatives and the…
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Issy Cosmetics and Klued redefine beauty and skincare with TikTok Shop
MANILA, PHILIPPINES — In a beauty industry once limited by a lack of diversity and inclusivity, Issy Cosmetics and Klued…
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Yahoo partners with Innervate to launch Yahoo Creative by combining data and creative insight
SINGAPORE — Yahoo Advertising has recently unveiled Yahoo Creative, its first full-stack data-powered ad creative solution. Yahoo Creative was developed…
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Purefoods introduces Seafood Delights for quick and delicious meals
MANILA, PHILIPPINES — Purefoods Seafood Delights has offered a solution for those hesitant about shrimp or seafood. These ready-to-cook treats…
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KonsultaMD breaks boundaries in healthcare for same-sex couples with inclusive ‘Partner Health Plan’
MANILA, PHILIPPINES — Leading telehealth provider KonsultaMD introduces a groundbreaking health plan that provides common-law partners and same-sex couples comprehensive healthcare. …
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GrabUnlimited bolsters its offerings with better and more ‘sulit’ exclusive deals for subscribers
MANILA, PHILIPPINES — GrabUnlimited, since its launch in July 2022, has consistently provided its subscribers with exclusive savings and deals…
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GroupM and Internews increase advertising investment on news websites in Asia Pacific
SINGAPORE — Following the rollout of an industry-first program to help brands support quality journalism by re-investing media budgets in…
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SM continues ocean conservation effort with coastal clean-up projects
MANILA, PHILIPPINES — SM Supermalls, through its Corporate Social Responsibility arm, SM Cares, and the Department of Environment and Natural…
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Dentsu announces global expansion of innovation labs starting in Mumbai and Bengaluru
TOKYO, JAPAN — Creative network Dentsu has announced the global expansion of its innovation proposition, Dentsu Lab. The first global Labs will open in London, Amsterdam, Warsaw, Mumbai, and Bengaluru, with further international Labs planned…
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PUP’s Grand AdClash returns with a ‘Juice-tastic Squeezeoff’
MANILA, PHILIPPINES — Capturing the heat of a vibrant summer, Grand AdClash sets to return on its 32nd edition with…
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