Brand & BusinessPress Release

PHD Media marks a decade of growth and transformation in India

MUMBAI, INDIA — PHD Media, the full-service media agency that is part of the Omnicom Media Group, celebrated its 10th anniversary in India, marking a decade of innovation, creativity, and helping clients make the leap in the country’s rapidly changing business landscape. 

From the inception of its operations in the market, PHD India has since embarked on an exhilarating journey, working with leading global brands, earning international and national recognition, and carving a niche for itself in the industry.  

Today, at just a decade old within the Omnicom Media Group, the agency stands tall and proud amongst the Goliaths of the industry much older in years, marked by its quintessential challenger streak and strong evolving practices encompassing Planning, Media-Led Creativity, Content, Events, Measurement, and Digital Transformation, to lead clients forward and deliver growth at scale for today’s new-age brands. 


Over the last 10 years, PHD India’s creative and strategic planning proposition has helped a diverse set of brands go from strength to strength with its client-first, consumer-first mindset, helping clients meet their goals, drive stronger business outcomes, and pivot boldly into the era of digital transformation. The agency’s striking clientele includes a range of blue-chip and ambitious brands across industries such as Auto, FMCG, Alco-Bev, BFSI, and more. Together with its holding company, Omnicom Media Group, PHD India presently holds a dominant position in the media business for the automotive sector in India, helping the industry’s many notable names stay agile in the ever-evolving industry landscape.  

In recent years, the agency’s approach to media-led creative communication planning has been critical to setting a bold vision for itself, onboarding future-ready people capabilities, making new waves in the Indian business landscape, and growing the business. 

Monaz Todywalla, Chief Executive Officer of PHD India, said, “As we celebrate this milestone and the journey that has led to our growth so far, I’m grateful for my PHD community and for having the privilege of working with ambitious brands that embody the spirit of New India. As we gaze into the next decade as ten-year-young adventurers, we approach the future with wide-eyed wonder and curiosity that knows no bounds. We’re moving with pace and looking at models that are relevant to our clients today, and our firm belief in media-led creativity excites me for the possibilities that lie ahead. As we celebrate our heritage, I congratulate all my PHDers who are the true hallmark of our core ethos of creativity and courage. Here’s to this and the next decade to come. Here’s to making the leap!” 

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