Brand & BusinessPress Release

Puregold shines at the 2025 Retail Asia Awards with twin honors for innovation and impact

MANILA, PHILIPPINES – Puregold Price Club Inc., the homegrown retail titan from the Philippines earned international acclaim at the prestigious Retail Asia Awards 2025. Held at the Marina Bay Sands Expo & Convention Centre in Singapore, the awards ceremony recognized the country’s leading hypermarket chain with two major distinctions: Hypermarket of the Year (Philippines) and Integrated Campaign of the Year (Philippines).

Puregold Senior Marketing Manager Ivy Hayagan-Piedad speaking to the crowd gathered for the 2025 Retail Asia Awards ceremony.

Since its inception in 2021, the Retail Asia Awards has spotlighted achievements and transformative initiatives within the region’s fast-evolving retail landscape. In a field of formidable contenders, Puregold’s double win is a testament to its agility, innovation and sustained relevance in an increasingly competitive marketplace.

Left to right: Puregold senior marketing manager Ivy Hayagan-Piedad, Sonny Bautista, Lyle Gonzales and Jeng Galang from Republic Creative Creations, Inc., and Siddharth Pathak, Senior Partner & APAC Leader for Consumer and Retail Practice at Kearney at the 2025 Retail Asia Awards.

These accolades arrive on the heels of an extraordinary year for Puregold. The company reported a milestone breaking profit of over PHP 10 billion by the close of 2024, cementing its reputation as a dynamic force in Philippine retail. With a footprint that now includes over 700 stores across the country – spanning Puregold branches, S&R Membership Shopping outlets and quick service restaurants its growth trajectory remains robust.

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Puregold Price Club Inc. won the Hypermarket of the Year (Philippines) as well as the Integrated Campaign of the Year (Philippines) trophies at the 2025 Retail Asia Awards.

Puregold president Vincent Co extends his deep appreciation to the Retail Asia Awards for the esteemed Hypermarket of the Year (Philippines) recognition. “The award is an acknowledgement of the clear-headed vision and drive that brought Puregold to its most successful year in the face of shifting and challenging market conditions,” he affirms. 

Left to right: Jeng Galang, Ivy Hayagan-Piedad, Lyle Gonzales, and Sonny Bautista representing Puregold on the red carpet for the annual 2025 Retail Asia Awards.

“These awards from Retail Asia spur us to carry on with the good work we’ve been doing,” Vincent Co says. “We hope to further enrich the shopping experience of our loyal members and customers who share in our triumphs.” 

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