Brand & BusinessPress Release

Red Ribbon grants Christmas wishes to children at Alay Pag-Asa Foundation through holiday outreach

MANILA, PHILIPPINES — During the holiday season, Philippine bakery chain Red Ribbon brought the magic of Christmas to the children of Alay Pag-Asa Foundation in Mandaluyong City through an outreach that furthered the brand’s purpose of encouraging Filipinos to give love every day, in big and small ways.

The children’s eyes sparkled with joy as they received special boxes that were especially made for each of them. Gifts from their wish lists, Red Ribbon treats, school supplies, and Noche Buena packages were all packed with love by Red Ribbon.

The children were also treated to games, balloon art, and even a magic show. Completing the Christmas party was a table filled with their favorite food and delectable Red Ribbon cakes and pastries.


“Christmas is a very special occasion for us. This is the season when we give love through our cakes and pastries. Today, we are giving love to our community by granting kids their wishes and giving them gifts that we have specially prepared for them,” Red Ribbon President Joey Dominguez shared.

Celebrating moments of love

Alay Pag-Asa Foundation is a community-based NGO helping indigent children, youth, and their families in Mandaluyong City. Atty. Eduardo V. Bringas, the Alay Pag-Asa Foundation Chairman, thanked Red Ribbon for the generous love that has been extended to them. “We are blessed to have been chosen as a beneficiary of the Red Ribbon Give Love Today program, so that these children can experience the joy of Christmas.”

“We really wanted to bring to life the brand’s mission by giving love today to the kids. Red Ribbon has always been part of Filipino celebrations, and today, we celebrate Christmas with the kids of Alay Pag-Asa,” said Cathleen Capati, Assistant Vice President and Marketing Head at Red Ribbon.

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