Brand & BusinessPress Release

TikTok unveils Change Makers Program to support purpose-driven creators worldwide

MANILA, PHILIPPINES — Building on its ongoing commitment to foster a global community passionate about using #TikTokforGood, TikTok has introduced the TikTok Change Makers Program, its first-ever global social impact creator elevation program. This initiative spotlights creators and non-profits who create meaningful change in their communities through TikTok. 

Throughout the program, TikTok will support these creators to build engaged communities, reach new audiences, and unlock real-world opportunities through dedicated tools, resources, and donations to designated non-profit organizations, enabling them to drive an even greater impact around their causes.

Introducing the TikTok Change Makers

To officially launch this program, TikTok is celebrating and unveiling its inaugural global list of TikTok Change Makers, comprising 50 purpose-driven creators from around the world. Whether spreading positivity or sharing good deeds, these Change Makers continue to advocate, inspire, and educate their communities to drive collective change on TikTok and beyond. 


Among the Change Makers is the Philippines’ Celine Murillo, a photographer, filmmaker, and environmentalist who creates content showcasing the rich biodiversity of the Philippines. Her goal is to inspire her audience to care about Mother Earth and generate a desire to protect the planet. Her content on native Philippine trees and the “Boom Tarat Tarat” bird highlights her commitment to environmental conservation. 

“Humans are part of the natural world. I hope to remind people of this fact through my stories and content that promotes Philippine biodiversity and our natural heritage,” said Celine.

Grant for worthwhile causes 

TikTok brings together creators, non-profit organizations, and businesses with a shared vision to rally support, raise awareness, and generate funds for worthy causes. Over 50,000 posts under the #TikTokforGood hashtag showcase the strength and impact of a community keen to drive meaningful change and unlock real-world impact.

TikTok, through its Change Makers Grant, is donating over $1 million to more than 30 global and local non-profit organizations supporting a variety of important causes. Each Change Maker will receive a $25,000 direct donation to support their respective advocacies while elevating the impact of their work.

“The TikTok global community harnesses creative self-expression to drive positive impact by rallying support, raising awareness, and advocating for the causes they truly care about. We’re proud to launch the TikTok Change Makers Program to help social impact creators and non-profit organizations reach more communities, unlock real-world opportunities, and bring about lasting, meaningful change,” said Kim Farrell, Head of Creators at TikTok.

“We’re thrilled to announce our collaboration with TikTok to launch the TikTok Change Makers Program. Through this initiative, we’re empowering ASEAN youth to raise their voices on crucial issues like well-being, sustainability, and community impact. Together, we’re harnessing the power of creativity to drive meaningful advocacy and amplify the voices of our passionate youth. We believe this program has the potential to engage even more young changemakers and inspire them to make a positive difference in their communities,” said Dr. Piti Srisangnam, Executive Director of ASEAN Foundation.

To learn more about the TikTok Change Makers Program, use the hashtag #TikTokforGood and visit the local content hub, which will feature inspiring programming and impactful stories throughout the duration of the program. 

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