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Travel booking platform Happy Hotels App announces first brand ambassador, Fabio Ide

Fabio Ide

MANILA, PHILIPPINES — Happy Hotels App, the first-ever Filipino-owned travel aggregator mobile application, recently revealed that Fabio Ide, a Brazilian model, actor, and entrepreneur, will be its first brand ambassador in conjunction with the launch of discounts and deals of up to 50% off.

To fully embody the first word in its name, Happy Hotels has chosen Ide as its brand ambassador because of his energetic and positive personality, which perfectly represents the brand’s commitment to providing happy and satisfying travel experiences for customers. Despite being of Brazilian descent, Ide has lived in the Philippines for 13 years and fully embraced its culture, making him a Filipino at heart.

Happy Hotels CEO and Founder Jason Lao expressed his excitement over the partnership, stating, “We’re thrilled to have Fabio Ide on board as our first official brand ambassador and to have him join us in kick-starting our biggest mid-year online sale in the country to date. His fun personality, unparalleled hospitality and happy attitude towards life as well as his undeniable passion to promote Philippine tourism best represents Happy Hotels’ brand positioning as the first-filipino travel booking app made by Filipinos for Filipinos and Filipinos by heart.”


Reflecting on his more than a decade-long stay in the Philippines, Ide, who now considers the country his “home,” feels grateful for being appointed as the celebrity ambassador of Happy Hotels.

“I first came to the Philippines in 2006 with the goal of pursuing a modeling career. However, I returned in 2010 because of the warmth of the people and the richness of the culture. It’s a great honor for me to represent Happy Hotels since their advocacy aligns with mine in promoting local tourism and supporting small property owners affected by the pandemic. Together with Happy Hotels, I believe we can revive local tourism and bring it back to its former glory. I am excited to collaborate with them to showcase the beauty of the Philippines and make a positive impact on the lives of Filipinos,” Ide stated.

In line with the announcement of Ide as the newest brand ambassador for Happy Hotels, the app is currently running a summer promotion that offers discounts of up to 50% on select accommodations. Users of the app can now avail of a stunning 50% discount on Vue Tagaytay Boutique Residences by using the promo code VUEWEEKDAY50, a 20% discount on Asiatel Hotel Pasay with the promo code asiatelpasay20, or a 25% discount on SKYTEL Palawan with the promo code SKYTEL2023.

Happy Hotels app is revolutionizing the way travelers book their accommodations by offering convenient access to 107 properties nationwide, including popular destinations such as Boracay, Siargao, Tagaytay, Palawan, Cebu and Metro Manila. With its availability on both iOS and Android devices and a user-friendly interface, the app makes booking stays a hassle-free experience.

To attract more foreign and local tourists, the app features a “Calendar of Events” that details upcoming festivals and celebrations throughout the country enabling travelers to plan their trips accordingly. It also has a “Near Me” section that allows users to discover nearby accommodations and make reservations easily. Additionally, its charitable arm also sets this app apart since a portion of the booking fees, ranging from 5-10%, is donated to one of the platform’s partner non-profit organizations at the end of each successful booking process.

Happy Hotels App is dedicated to empowering Filipino travelers by making travel more affordable and accessible for everyone. To achieve this, it has partnered with UnionBank to facilitate payment options. The team behind the app is continuously striving to enhance the user experience by improving features and providing exceptional customer service. In the future, the company also plans to expand to more areas and targets to partner with 500 hotels, dormitels, and bed and breakfasts (B&Bs) each year. Furthermore, CEO Lao revealed that the app would soon offer additional services, turning it into an all-in-one travel platform.

To download and learn more about Happy Hotels App and its mission, visit its official website.

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