Campaign Spotlight
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Football Australia, Ogilvy relaunch Matildas’ rallying cry ahead of AFC Women’s Asian Cup 2026
MELBOURNE, AUSTRALIA – ‘Til it’s Done – the rallying catchcry of the much-loved CommBank Matildas – has been reprised in…
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UK Government urges parents to start online safety conversations with ‘You Won’t Know Until You Ask’ campaign
LONDON, UNITED KINGDOM – The UK Government has launched a new campaign aimed at supporting parents with practical advice on…
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Wendy’s India teams up with Coca-Cola for T20 World Cup Campaign
INDIA – Wendy’s India has announced a consumer campaign themed around the T20 World Cup, in collaboration with Coca Cola, the…
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adoboPicks: Chinese New Year campaigns that flipped advertising tradition
In Chinese culture, there is a belief that numbers are lucky during and after certain years. The number 8 is…
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BETC Paris, Citroën envision a surreal election eight years from now
PARIS, FRANCE – What if, eight years from now, nothing made sense anymore? Citroën and its agency BETC Paris unveil…
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KFC Thailand reimagines Chinese New Year with whole fried chicken experience
BANGKOK, THAILAND – Chinese New Year celebrations in Thailand have moved beyond tradition. This year, KFC Thailand redefines the festive…
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OTTplay taps cricket rivalry for culturally tuned print moment marketing
NEW DELHI, INDIA — In the world of sports, few events command attention like an India–Pakistan cricket match. And this season,…
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de la Cruz Ogilvy converts halftime lyric into live commerce for UVA
SAN JUAN, PUERTO RICO – What began as a cultural challenge delivered real-world results. During Sunday’s event, the most-watched halftime…
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Heineken unites football, F1 and music under new global platform
NEW YORK, USA — Heineken this week launches Fans Have More Friends, a new global sponsorship platform built on the belief that…
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Burger King France puts Baby Burgers front and center in Paris metro push
PARIS, FRANCE — Burger King France is launching a new outdoor campaign in the Paris metro to celebrate its most loyal…
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AdVinciCode brings PNG Jewellers’ legacy to the fore in new campaign starring Ranbir Kapoor
MUMBAI, INDIA – AdVinciCode, a full-service 360-degree advertising agency, has conceptualised and executed a new brand campaign for PNG Jewellers,…
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Del Monte continues to celebrate 100 Years of nourishing goodness with all-new Kitchenomics Cookbook
As Del Monte Philippines marks its centennial year, Del Monte Kitchenomics launches A Century of Nourishing Goodness: 100 Best Del…
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Toyota Mobility Foundation, Honda unite for Thailand’s ‘KUB-DEE-DAI-DEE” road safety campaign
BANGKOK, THAILAND — The Toyota Mobility Foundation (hereinafter “TMF”) and Honda Thailand Foundation (hereinafter “Honda”) today announced the launch of…
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