Campaign Spotlight
From stunning visuals to ingenious strategies, we feature advertising campaign news that lets you experience inspiring projects and compelling narratives. Discover the latest in ad campaign news and marketing strategies with adobo Magazine, your gateway to creative storytelling that resonates globally.
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Cebu Pacific marks 30 years with new brand film celebrating Filipino dreams
MANILA, PHILIPPINES – Cebu Pacific (CEB) opens 2026 with the release of its new brand film, “Si Cebie at Ako,” which…
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Jeep exposes the performance of adventure in wry new BETC Paris film
PARIS, FRANCE – Sometimes all it takes is a little staging to invent an adventurous life: mud brushed onto a…
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Journey Beyond launches ‘Are You Ready to Journey Beyond?’ campaign via Town Square
MELBOURNE, AUSTRALIA – Journey Beyond, Australia’s leading experiential tourism group, has unveiled a new integrated campaign ‘Are you ready to Journey…
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Suntory BOSS Coffee declares itself the ‘Official Coffee of Summer’ in new campaign
SYDNEY, AUSTRALIA — Suntory BOSS Coffee and independent creative agency It’s Friday has launched a new summer campaign celebrating the many…
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“Make it real”: Capgemini shifts brand focus to pragmatic execution
PARIS, FRANCE – Over the past 5 years, Capgemini‘s brand building efforts have been driven by a single focus: positioning the…
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Göteborg Film Festival puts a price on honesty with Truth Tickets
GOTHENBERG, SWEDEN – As truth becomes increasingly negotiable in public discourse, Göteborg Film Festival is testing what honesty is actually worth. With…
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SLATHER, SICKDOGWOLFMAN skewer the sun in new SPF campaign
MELBOURNE, AUSTRALIA – Australian SPF Brand, SLATHER, has followed up its face melting 2025 debut with a skin peeling successor via…
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Jack Link’s partners with MrBeast for landmark meat snacks launch across ANZ
In the most significant launch to hit the meat snacks category, Jack Link’s, Australia and New Zealand’s number one meat snack…
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Mobily celebrates two decades with a new brand platform by FP7 McCann Riyadh
Riyadh, KSA — Mobily marked its 20th Anniversary by unveiling an emotional and visionary new platform – “Ever Closer – منك أقرب”…
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Beyond promos: Greenwich’s ‘Feel G’ strategy dominates, securing Best Creative Campaign at Grab FanFaves 2025
MANILA, PHILIPPINES – For decades, Greenwich has been more than just a purveyor of some of the best pizza in…
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Marriott International, BBH Singapore show how loyalty can be effortless with Marriott Bonvoy
SINGAPORE – Marriott International and BBH Singapore have launched a new ad campaign for Marriott Bonvoy, the global hospitality group’s award-winning loyalty programme,…
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Tra Mongkut Fertilizer, VML launch ‘Soil Stay,’ Thailand’s first data-driven farm-stay program
BANGKOK, THAILAND — Tra Mongkut Fertilizer, one of Thailand’s leading names in plant nutrition, has officially launched “Soil Stay” in…
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Ruffles turns random thoughts into surreal OOH experiences across Brazil
SÃO PAULO, BRAZIL – “Who turned milk into cheese?”, “What if I ate dessert before dinner?”, “I wonder if RUFFLES…
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