Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Honda launches new ZR-V ‘Young Macdonald Had No Farm’ campaign via Special and its agency village
Honda Australia has launched a new integrated campaign via Special and its agency village that aims to reintroduce to Honda…
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Think HQ and CultureVerse launch nationwide community program to activate ‘forgotten’ bowel cancer screening kits
Think HQ and its multicultural division CultureVerse, in partnership with the Australian Government, have launched a two-year national community engagement…
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Morrisons serves up Grand Slam Doughnut campaign for Wimbledon
Morrisons is celebrating the Wimbledon Tennis Championships with the launch of its bespoke Grand Slam Doughnut, filled with British strawberries and…
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HPV Prevention Alliance, The Karen Leung Foundation and Omnicom Health Hong Kong launch campaign to connect young women with free vaccination before time runs out
Omnicom Health Hong Kong, in partnership with the HPV Prevention Alliance and the Karen Leung Foundation, has launched “Catch-up Now”…
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Malaysia’s most-famous internet cat just told Gen-Z to log off, and Pizza Hut is feeding them to do it
Pizza Hut Malaysia has partnered with viral homegrown IP Bichi Mao on “Feed Good Times, Not The Feed,” bringing limited-edition…
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Nestlé MILO, Ogilvy Vietnam turned a hidden detail on every MILO pack into a tribute to Asian dads
Nestlé MILO Vietnam‘s Father’s Day campaign “BA CODES OF LOVE” transforms an overlooked barcode silhouette into a tribute to the…
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got2b and I&S BBDO launch hair color revolution to beat the heat
As Japan’s summers intensify, hair color brand got2b and creative agency I&S BBDO have launched the “COOL COLOR” campaign, offering…
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Nothing but Lilydale will do: Lilydale Australia turns farmer’s dedication into a powerful shopper choice moment via Omnicom Oceania
Lilydale has launched a new brand campaign, “Nothing but Lilydale will do,” created by Clemenger BBDO, reminding Australians that when…
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Pullman reinvents hospitality with a new creative platform built on human exchange
Pullman Hotels & Resorts unveils a new global brand platform, marking a decisive creative shift for the brand. Regrounded in its…
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Mountain Dew turns launches into real-world treasure hunt via Curious Nation
Mountain Dew has taken an alternative approach to drive awareness of its two newest flavours, turning discovery into a game with its ‘Mountain Dew Flavour Hunt’ activation…
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Canva Thailand proves ‘Anyone Can’ in first brand campaign by Wolf BKK with Ter Nawapol
The insight behind the campaign is straightforward: most Thais want to be content creators. But when it actually comes time…
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Freedom, electriclime introduce a character-led campaign for Jumeirah Al Naseem
Freedom and electriclime have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah…
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Budweiser and Fred & Farid Shanghai open the bar at breakfast for World Cup Fans in China
With many matches taking place during the morning in China, fans could no longer gather with friends in bars at…
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