Campaign Spotlight
Dive into the most compelling creative campaigns across Asia and beyond. Uncover the ideas, insights, and execution that transform creativity into cultural moments and business impact.
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Nestlé MILO, Ogilvy Vietnam turned a hidden detail on every MILO pack into a tribute to Asian dads
Nestlé MILO Vietnam‘s Father’s Day campaign “BA CODES OF LOVE” transforms an overlooked barcode silhouette into a tribute to the…
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got2b and I&S BBDO launch hair color revolution to beat the heat
As Japan’s summers intensify, hair color brand got2b and creative agency I&S BBDO have launched the “COOL COLOR” campaign, offering…
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Nothing but Lilydale will do: Lilydale Australia turns farmer’s dedication into a powerful shopper choice moment via Omnicom Oceania
Lilydale has launched a new brand campaign, “Nothing but Lilydale will do,” created by Clemenger BBDO, reminding Australians that when…
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Pullman reinvents hospitality with a new creative platform built on human exchange
Pullman Hotels & Resorts unveils a new global brand platform, marking a decisive creative shift for the brand. Regrounded in its…
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Mountain Dew turns launches into real-world treasure hunt via Curious Nation
Mountain Dew has taken an alternative approach to drive awareness of its two newest flavours, turning discovery into a game with its ‘Mountain Dew Flavour Hunt’ activation…
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Canva Thailand proves ‘Anyone Can’ in first brand campaign by Wolf BKK with Ter Nawapol
The insight behind the campaign is straightforward: most Thais want to be content creators. But when it actually comes time…
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Freedom, electriclime introduce a character-led campaign for Jumeirah Al Naseem
Freedom and electriclime have partnered on a new positioning campaign for Jumeirah Al Naseem, the contemporary beachfront destination within Jumeirah…
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Budweiser and Fred & Farid Shanghai open the bar at breakfast for World Cup Fans in China
With many matches taking place during the morning in China, fans could no longer gather with friends in bars at…
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Love it, hate it, don’t travel without it: Marmite releases ‘Wemite’ jars for England fans headed to the tournament
This summer, Marmite is changing its name to “WeMite” and releasing special edition jars for travelling England football fans. Designed…
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McCann India announces Fresh Take 2026: A launchpad for the next generation of ad film directors
McCann India announced Fresh Take 2026, a new initiative created to discover and champion the emerging directors shaping the future…
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When the artist steps aside: How DAT-WAY agency put Niska’s fans at the heart of the communication to his historic Stade de France concerts
Creative agency DAT-WAY today shares the story behind one of the most talked-about campaigns in French music: the promotion of Niska’s first-ever concerts at…
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Ogilvy launches first-of-its-kind live Commerce Competition in Singapore to Champion the Future of Creator Commerce
Ogilvy, in partnership with TikTok Shop, today launched the Live-Fluence League, a first-of-its-kind live commerce competition in Singapore which brought…
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Subway Singapore hijacks the football sub for actual sub
During this football season, there’s a moment on the field that billions of fans witness. A gesture is made –…
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