adoboPicksCampaign Spotlight

adoboPicks: A wristband that watches your alcohol, ballet in the metaverse, and more of this week’s campaign favorites

MANILA, PHILIPPINES — The creative industry is brimming with tons of amazing ideas, so it’s no surprise that there’s never a shortage of great campaigns to admire and celebrate.

From gripping stories and new perspectives that embody what a brand stands for to new fun ways people can engage with a brand, here are campaigns that caught adobo Magazine’s eye this week:

Karhu’s festival wristband that monitors your drinking


With so many things going on during festivals — the crowd, the music, the countless activities — it can be easy to get too preoccupied with having fun and going from one thing to the other to check in with your body and alcohol consumption. So, it’s fitting that Karhu‘s latest campaign is one that provides people with an effortless way to monitor their drinking: the Lickalyzer by Promilless. It’s exactly the solution needed to promote responsible drinking without sacrificing the easygoing and carefree vibes, a tool you can wear like a festival bracelet as opposed to a clunk breathalyzer.

The true power of a team in On’s latest film 

On‘s recent film highlights something that is not obviously important in running — teamwork. With track mostly including solo events, it’s easy to forget that there is no one runner who can reach their full potential without a support system. The film starts with shots of runners training solo along with a voiceover saying that maybe there’s a runner out there who can do it alone but then ends with the athletes together — running together, having fun after training, hyping each other up — and with the narration concluding that if that runner does exist, they wouldn’t know, because that’s not the kind of runner they’ve been looking for.

Biborg’s metaverse opera ballet performance 

Exploring what the marriage of technology and live performance can look like, Biborg and Ballet de l’Opéra National dancer Hugo Vigliotti collaborated to put on a hybrid Metaballet that bridges the physical and virtual. This celebration of art and gaming was created as part of the Motion Motion festival and was a performance in which not only did the character perfectly mimic the real-time movements of Hugo, but the environment within the game also changed and evolved in accordance to the choreography. This “gamified metaballet” is not only an impressively immersive performance, but it also showed just the beginnings of what performance art can evolve into in the Metaverse.

LingoAce’s new film featuring NBA star Jeremy Lin 

Leading Chinese learning platform LingoAce partnered with F5 to create a film that encourages children from around the world to learn Chinese. They tapped the perfect person for the film as well: Chinese-American NBA superstar Jeremy Lin, who encapsulates both the Western and Eastern worlds. As Jeremy passes the ball representing the power of learning the language, each kid saw different possibilities as they caught it — knowledge of Chinese culture, a new world of friends to talk to and share ideas with, a path to a future full of more global possibilities — capturing the many ways learning Chinese can enrich kids’ lives.

Wunderman Thompson and Tata Steel on curating an inclusive workplace 

As a celebration of how they’ve been strengthening their workforce through diversity and inclusion, Tata Steel has launched a new film by Wunderman Thompson Kolkata. In the film, a transgender woman is shown on her way to a meeting and experiencing many instances of prejudice, from a mother stopping her own child from saying hi to the woman to a couple of men who refuse to hold the elevator door open for her. But once she arrives at work, not only do the microagressions stop but she is also accepted and given the opportunity to take charge.

Here’s a look back at adobo magazine’s weekly campaign picks.

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