Campaign SpotlightPress Release

Angkas goes low budget on announcement and big on app upgrade

MANILA, PHILIPPINES — Angkas, the popular motorcycle taxi app, took a unique approach to promoting its latest upgrade — a video advertisement packed with humor and heart. Released on March 09, the video features CEO George Royeca in a starring role, and it’s quickly gaining positive buzz online.

The charm factor comes from George himself. He embraces a low-budget, PSA-style setup, complete with intentionally awkward moments. This self-deprecating humor makes him instantly relatable. The video even uses a retro DVD player aesthetic, complete with a bouncing Angkas logo — a playful nod to the app’s improvements.


But it’s not all about laughs. George acknowledges user feedback and openly discusses the app’s earlier limitations. This transparency builds trust with Angkas customers. His passion for the app’s potential to improve commutes and livelihoods is also evident, making him appear invested in the Angkas community. With all its on-brand antics, the message remains that the new app offers a significantly enhanced experience with faster booking, smoother user interface, improved location tracking, and cashless payment options.

Angkas CEO, George Royeca

By combining humor, honesty, and genuine enthusiasm, Angkas’ entertaining and informative ad promoted the app’s benefits while leaving viewers with a positive impression of their CEO, making it a win-win for Angkas and its customers.

To experience the upgrade, download the new Angkas app on the Apple App Store and Google Play. Spot the the glittery logo.

Partner with adobo Magazine

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