Campaign SpotlightPress Release

AnNahar Newspaper, Impact BBDO Dubai, and Addition New York launch AI President to ‘govern’ Lebanon

BEIRUT, LEBANON — Lebanon has introduced the world’s first artificial intelligence designed to perform presidential duties for the country. The nation had been without a sitting President for the last two years, and following 13 failed attempts of the Lebanese parliament to elect one, AnNahar Newspaper in Lebanon built and launched a fully functioning AI version.

The campaign has been launched in collaboration with IMPACT BBDO Dubai and Addition New York.

AI President to govern Lebanon insert

The new AI President of Lebanon has been created by training Large Language Models on 90 years of impartial journalism from AnNahar since the ’30s. It analyzes the historical data provided through the pages of AnNahar and current events and formulates answers for all political, legal, and government questions. By tapping into this vast knowledge base, the AI President has a deep understanding of Lebanon’s past and an unbiased perspective on the challenges that the country faces today. 

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The new AI President was launched in a live broadcast as an interview by Nayla Tueni, Editor-in-Chief of AnNahar Newspaper, where she asked the President pertinent questions about the current state of the country and what the best ways forward would be. The launch also featured the daily AnNahar print edition transformed into a comprehensive, fully-fledged political platform in which the President addressed all the pressing issues that the majority of the Lebanese population struggled with.

The AI President will be accessible to all through a dedicated site and will answer questions related to Lebanon and its politics. It is understood that government officials will also use the tool to help build directives.

Nayla commented, “As Lebanese people, and especially AnNahar, we refuse to sit back and allow things to go on as they have. To not have a President for this long is unacceptable and has impacted the country negatively. If the parliament will not do its job to elect a President, then the people will bring to Lebanon a President.”

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