Campaign SpotlightPress Release

Boonthavorn collaborates with VML Thailand to inspire home creativity

BANGKOK, THAILAND — Popular Thai home improvement retailer Boonthavorn and creative agency VML Thailand have shown consumers just how easy it is to bring their wildest home design ideas to life with the release of a new, wonderfully entertaining film.

Entitled “Ideas Come to Life,” the humorous new film communicates the brand’s promise to bring any idea to life, no matter how unconventional – daring customers to dream big and push the boundaries of creativity when it comes to their living spaces.

According to Park Wannasiri, Chief Creative Officer at VML Thailand, central to this transformation has been the establishment of ‘Idea Generator Departments’ across all Boonthavorn stores in Thailand. These innovative spaces harness the power of AI technology to translate the brand’s customers’ wildest ideas into tangible designs and products, culminating in realizing their dream spaces.


He said, “The new campaign challenges consumers across Thailand to think outside the box and explore limitless possibilities for their homes. Whether it’s a whimsical concept or a daring architectural feat, Boonthavorn pledges to turn any idea into a breath-taking reality.”

As Thailand’s leading home improvement destination, Boonthavorn is poised to revolutionize the industry, empowering customers to reimagine their living spaces and make their wildest dreams a vibrant, tangible part of their everyday lives.

Chanat Choochart, Deputy Managing Director for Digital Business and Branding at Boonthavorn, added, “We have been working with VML Thailand for some time now and continue to launch successful campaigns together, including our 2022 ‘Live Your Way’ campaign. With even greater and better consumer insights, the new ‘Ideas Come Alive’ campaign underlines our paradigm shift from a specialty store to an ‘ideas store,’ boasting a high-caliber team of room stylists, professional designers, and well-versed salespeople and highlighting our creative use of AI technology to increase efficiency and take customer experience at Boonthavorn stores to the next level — all because we love to see your ideas come alive.”

Since its launch on March 07, the film has received more than 1.2 M views on YouTube.

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