Campaign Spotlight

Campaign Spotlight: Accenture Philippines’ #StoriesofAccenture showcase employee stories in a virtual vertical film festival

MANILA, PHILIPPINES – In line with Accenture‘s brand purpose, which is to deliver on the promise of technology and human ingenuity to drive change and create value for all, Accenture launches a new campaign that underscores their unwavering commitment to the professional development and personal well-being of their team in the Philippines. Called the “Stories of Accenture”, this campaign features a collection of short films of poignant and inspiring people stories that showcase community culture and a dynamic work environment at Accenture in the Philippines.

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“As a people-focused company, we remain committed to be the most inclusive and diverse employer in the information technology and business process management (IT-BPM) industry. The people stories in this campaign demonstrate how an inclusive and diverse environment can empower its employees to thrive, succeed and make a difference in their lives and their communities,” said Lito Tayag, country managing director, Accenture in the Philippines. “By sharing their unique stories, we hope to instill pride in our people, in belonging to the community in the Philippines and the broader Accenture global family.”

The Stories of Accenture Philippines campaign was developed with creative agency, Gigil, and will showcase a total of five short videos in a virtual film festival that will run from May to September. Each of the approximately 3-minute films will feature individual Accenture people stories and various themes such as mental wellness, learning, corporate social responsibility, diversity and personal passions.

“We are inspired and delighted to share this campaign, which is all about our people and their stories. By providing a differentiated work culture, our people are enabled and empowered to hone their talent, skills and creativity, which are at the heart of our brand purpose at Accenture,” said Regie Gavino, Marketing + Communications Lead, Accenture in the Philippines.

The Stories of Accenture campaign launches simultaneously across all of Accenture’s internal and social media platforms in the Philippines.



Agency: GIGIL

Partner with adobo Magazine

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