Campaign Spotlight

Campaign Spotlight: Ajinomoto’s latest web series “Cooked with Love” brings viewers on a food nostalgia

MANILA, PHILIPPINES — Ajinomoto Philippines Corporation (APC)’s latest web series entitled “Cooked with Love,” reveals a heartwarming take on cooking as a shared love language among Filipino families.

Cooked with Love features interwoven stories of three generations of women who show their love for each other through sharing recipes and dining together. Showcasing heart-warming stories of relationships and how cooking with love was made more memorable with AJI-NO-MOTO® Umami Seasoning. The series feature Tessie, the grandmother; Jenny, the mother; and Therese, the daughter. Viewers can watch the first episode, “Slurp,” and second episode, “Squeeze,” on Ajinomoto’s Cookmunity® Facebook page and Youtube channel. Meanwhile, the last episode, “Sniff,” will premiere this Saturday, July 10.


“Cooking food and sharing mealtimes are powerful in shaping wonderful memories with our loved ones. With Ajinomoto being a part of the Filipino cooking and dining experiences for more than six decades now, we want to help them relive and celebrate those feel-good moments through Cooked With Love,” says Roann Co, APC General Manager of Marketing and Public Relations.

Passing it on

“Slurp” tells the story of Mommy Jenny who shares their Nilagang Baka family recipe with her teenage daughter, Therese. The parallel scenes of two mother-daughter generations making the family recipe ties the episode together well. The cute and kilig first installment captures how love can be passed down from one generation to the next.

Paying it forward

“Squeeze” features the relationship between Therese and her grandmother Tessie. Viewers will see how cooking Arroz Caldo becomes Lola Tessie’s way of saying “I love you, apo.” It shows that cooking traditions persist because of people who care for and love their family.

Putting the pieces together

The concluding episode “Sniff” showcases food as a source of comfort in tough times and more importantly, in dealing with the constant changes life has to bring. It recalls how Tessie comforts her daughter Jenny since she was a child until now that she’s a mother who is about to face a life-changing situation. Through it all, the women share their love while cooking and eating their classic Adobo recipe.

With community quarantine protocols urging Filipinos to remain at home, stories of familial love are sure to encourage Filipinos to express their feelings through food.  Cooked With Love lives up to APC’s Eat Well, Live Well promise in its pursuit to provide good food, better health, and wonderful dining memories to Filipino families with the help of umami, a nature-based ingredient that brings out the meaty, savory deliciousness, and deepens the flavor of food. For more information, visit


Creatives: Gary Amante, Frances Cabatuando, Fini Mara
Accounts: Masaaki Kobayashi, Elyse Bella, Chello Caliwan, Erika Pascua

Broadcast Producer: Tess Jasareno
Production House: UxS, Inc.
Director: Randolph Longjas
Executive Producer: Ruth Colacion
DOP: Theo Lozada, Peter Frac (2nd Unit)
Assistant Directors: Ninay Castinlag, Kristi Gallaga, Melvin Lee
Production Designer: Nica San Antonio
Hair & Make-up Artist: Daday Francisco
Food Stylist: Eugene Raymundo
Propsman: Obet Carianga
Caster: Geneive Mercado
Production Manager: Kim Ang
Production assistants: Jo Anne Brioso-Simsuangco, Thea Alcantara, Lyka Aliño

Post-production House: Engine Room
Offline Editors: Kim Pascual Tan & Claire Villa-Real
Online Artists: Kim Pascual Tan, Reynald Tan, Jamie Abawag
Post producers: Nolan Estacio, Angel Cutaran
Color Grading: Barebones
Colorist: Verge Tafalla

Audio Production House: Soundesign Inc.
Client Services: Tats Paman
Music Arranger: Hero Mauricio
Sound Engineer: Levi Reyes

Partner with adobo Magazine

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