Campaign Spotlight

Campaign Spotlight: Ananda and GREYnJ UNITED Thailand send positive vibes through rap music video

BANGKOK, THAILAND – Thais are once again facing difficulties as they enter the third wave of Covid-19 infections. Understandably, it is stressful and overwhelming as the pandemic takes hold once again, and the government is forced to implement semi-lockdown restrictions to keep everyone safe. 

In this challenging situation, Ananda Development, Thailand’s leading property developer, has released a short video titled “Urban Hero” to connect with the people, keep them upbeat, and acknowledge that everyone is supporting one another despite these difficult times.


Through a 45-sec music video featuring aspiring rapper, “OG BOBBY“, the lyrics tell of how even though everyday life might be difficult and uncertain during the pandemic, ordinary, everyday people are also real-life heroes who are managing the best they can under the circumstances. It tells of how resilient human beings can be even in extraordinary times and encourages people not to give up hope and stay optimistic.

The video and has been distributed online across multiple digital platforms.

Asawin Phanichwatana, Deputy Chief Creative Officer at GREYnJ UNITED, said, “Every story can be inspiring, and this resonates with the concept of an ordinary hero. Everyone is a hero, especially in these times, and we are each the hero for our own story,”


Title: Urban Hero
Client: Ananda Development
Brand: Ananda

Client credit:
Phonganan Sookkasem
Senior VP Corporate Marketing & Brand Management

Agency credit: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Chief Operation Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Jesse Wong
General Manager: Kanokkorn Seehapan
Group Account Director: Nantida Tansawai
Project Management Director: Kanoksak Kanchanachutha
Senior Traffic Coordinator: Juthamas Tantated

Production Credits:
Production Company: underDOC Film
Film Director: Yossawat Sittiwong
Film Producer: Songphon Jantharasom
Cinematographer: Yossawat Sittiwong, Tawanwad wanavit, Tanagon Tipprasert, Boonyanuch Kraithong
Production Manager: Wannapa Tangbut
Editor: Ittiwat Poobandit
Post-Production Company: Colon D
Colorist: Nitisard Prasatpohn
Sound Studio: Mellowtunes
Music Composer: Pokpong Jitdee, Yossawat Sittiwong
Sound Engineer: Artit Vongmetta

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