Campaign Spotlight

Campaign Spotlight: Betclic’s Polska new campaign convinces audiences that betting is in our blood

BORDEAUX, FRANCE — Betclic’s new brand campaign, “Betting since forever“, has been launched targeting young adults. Idea of 180heartbeats + JUNG v MATT agency shows that betting is entertainment for everyone – we have been betting since the dawn of humankind.

Primarily focused on attracting new users, the new campaign hopes to resonate with the youth and urban adults who like to challenge themselves.


“The common betting narrative is always associated with sports,” explains Bartłomiej Płoskonka, country manager from Betclic. “We figured stepping outside would allow us to stand out. That is why we were looking for an idea that would push us into new directions. We wanted to show that online sports betting is an everyday activity. Of course, many are motivated by the appeal of winning money with a few clicks, but betting also allows people to experience emotions and be part of a larger community.”

In response to this brand challenge, agency 180heartbeats + JUNG v MATT, prepared a new communication platform. The agency is responsible for Betclic’s overall creative account as a result of winning a tender and cooperates with the European headquarters of the Betclic Group.

“Proposing the idea, we wanted to remind people that betting is something natural,” says Michał Sęk, creative director at 180heartbeats + Jung v Matt. “Humankind has rivalry in its blood, and therefore betting. We were doing it before money was invented. Often it’s not about material winnings, but a sense of commitment to what we care about. In our campaign, we told the story of betting from the perspective of two friends. Regardless of the era, they both compete through betting while having fun at the same time.”

The nationwide campaign will be carried out on TV (Polsat, TVN, and TVP stations among others) and on the internet; there are also pro-sales activations and on the outdoor.

The spot was produced by F25 Production House. Media was planned and bought by Star Media. Xantus is responsible for postproduction. The film was directed by Maciej Kowalczuk.

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