Appearing across press and radio, digital display and through static and animated social media posts, the campaign positions Breast Cancer Now as the place to turn for anyone affected by the disease. Using the new brand line “We’re Here,” the campaign will run until July 17. It brings into focus the people who are here to support the hundreds of thousands of people living with breast cancer in the UK and their loved ones.
Shot by award-winning photographer James Day, the campaign features 14 striking portraits of real people involved with Breast Cancer Now. From a nurse, psychotherapist, and researcher, to fundraisers, campaigners, and volunteers, each execution shows how they are here for people affected by breast cancer through their own personal experience of the disease.
However someone is experiencing breast cancer, Breast Cancer Now is here. The brightest scientific minds are here, making life-saving research happen in labs across the UK and Ireland. Specialist nurses, support services, and trusted breast cancer information are all here. Ready to give vital support, whenever it’s needed. And dedicated campaigners are here, fighting for the best possible treatment, services, and care, for anyone affected by breast cancer.
Rachael Franklin, director of fundraising, communications, and engagement at Breast Cancer Now said, “We’re delighted to be launching our ‘We’re Here’ campaign as we want anyone affected by breast cancer to know they can turn to us. We provide support in every way we can and are able to do this thanks to the work of so many incredible individuals, some of whom we introduce the public to through this campaign – from our volunteers to our world-class researchers and expert nurses on our Helpline, to people living with breast cancer, their family and friends. We want to get the message out loud and clear that if you’ve been affected by breast cancer you’re not alone – we’re here for you, every step of the way.”
Claudia Wallace, managing director at BMB added, “By putting names and faces to all the incredible people behind Breast Cancer Now, we hope to show the breadth of expertise and support that’s available to people experiencing breast cancer, and help position Breast Cancer Now as the place to turn to for anyone going through it.”
Charity/Brand: Breast Cancer Now
Client: Daisy England, Senior Officer, Brand Marketing
Lauren Songour, Head of Brand Marketing and Planning
Nick Wakefield, Head of Brand and Communications
Deanne Gardner, Associate Director, Brand, Marketing and Communications
Title: “We’re Here”
Creative Agency: BMB
Chief Creative Officer: Matt Lever
Creative Director: Bianca Eglinton
Creatives: Andy Burrell & Katie Burrell
Head of Strategy: Rebecca Moody
Senior Strategist: Amy Bowker
Head of Design: Ted Smith
Managing Director: Claudia Wallace
Account Director: Rosie Morahan
Producers: Sofie Andersson & Loren Mosdall (Print, Social, Digital)
Clancie Brennan (Radio)
Photographer: James Day