Campaign Spotlight

Campaign Spotlight: Cipla Health releases a new TVC featuring Bollywood Star, Ayushmann Khurrana for their flagship health supplement brand Maxirich Gold

MUMBAI, INDIA — Maxirich, the flagship multivitamin supplement brand of Cipla Health, in association with Taproot Dentsu, has launched a new television commercial, featuring its brand ambassador, Bollywood star – Ayushmann Khurrana. With the campaign, the brand aims to create awareness pertaining to the importance of the consumption of multivitamin supplements in one’s day-to-day life. For the record, Ayushmann is the face of Maxirich Gold, an advanced daily multivitamin supplement that provides max energy and max immunity.

Conceptualized and executed by Taproot Dentsu, a dentsuMB company and the creative agency from Dentsu India, the TVC showcases Ayushmann Khurrana saving the day through an act that not only reveals a noble heart but his incredible energy as well. In this energetic and heart-warming story, Ayushmann happens to be a passer-by who comes across a wedding in distress and saves it from an inevitable disaster. The film is adrenaline-packed with high-impact energy shots that showcase the brand’s promise of max energy through engaging storytelling. The primary highlight of this TVC has been fitness, stamina, and energy portrayed by the actor, which perfectly encapsulates the key messaging of the brand. The ad has been launched across TV, digital, cinemas, and social media platforms.


Commenting on the new Maxirich TVC, Shivam Puri, CEO, Cipla Health said, “With Ayushmann, we have found the perfect fit for the brand as he exudes the qualities that the brand intends to deliver to our consumers. Through this commercial, our endeavour is to increase the adoption of multivitamins among the masses and make it a part of their daily diet. Maxirich Gold promises max energy & max immunity so that we are all ready for every challenge in life.”

Speaking about the campaign, Abhishek Deshwal, executive creative director, Taproot Dentsu commented, “The energy demonstrated by Ayushmann Khurrana in the campaign feels truly infectious and aptly demonstrates how the world can be a better place when you are full of energy and noble intentions.”

Brand: Maxirich
Client: Cipla Health Ltd.
Shivam Puri: CEO
Abhiroop Chatterjea: Director, Marketing
Shreyas Baxi: Associate Director, Marketing
Rachana Kumari: Assistant Brand Manager

Creative Agency: Taproot Dentsu
Ayesha Ghosh: CEO
Abhishek Deshwal: Executive Creative Director
Ashish Adpure: Creative Director, Copy
Durvesh Gaikar: Creative Director, Art
Abheek Chatterji: Associate Vice President
Ankita Suraiya: Senior Account Director
Alamara Sheikh: Group Account Manager
Yaamini Shah: Senior Account Executive
Shashank Lanjekar: Chief Strategy officer
Roshni Shroff: Senior Planning Director

Production House: Roger That Production
Director: Shwetabh Varma
Executive Producer: Prasanna Bhende
Producer: Kimaya Bhende
Associate Producer: Karnika Amin
Line Producer: Rajesh Margaj
Production Manager: Akshay Margaj
Dop: Chinmay Salaskar
Music director: Rajeev Bhalla

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