Campaign SpotlightPress Release

Campaign Spotlight: Closeup and MullenLowe Philippines Crowdsources a Map of Safe Spaces Where #LoveRules

MANILA – In a season where most people show their affection in public, some are still doubting, and fear judgment. Closeup, a brand that empowers people to be #FreeToLove, is celebrating this love month by inviting couples to let love rule anywhere, no matter where you are or who you are with.



Central to this whole campaign is a partnership that Closeup has entered with Google Maps, in collaboration with MullenLowe Philippines, Bridges PR, and Mindshare. By going to, people get to see all pinned locations plugged into the Where #LoveRules Live Map that shows safe spaces where people can be free to love. By doing this, Closeup hopes to start a movement of creating more places where people can let love rule.

Don’t let any barriers stop you from celebrating this love month, because #LoveRules wherever you let it.


President / Chief Creative Officer: Leigh Reyes
Executive Creative Director: Abi Aquino
Creative Director: Roman Carlo Olivarez
Senior Art Director: Iya Parungao
Client Services Director: Aimee Sarmiento
Business Unit Director: Kristine Verzo
Management Supervisor: Gerald Lim
Account Manager: Jonah Ambata
Head of Tech & Platform Services: Raffy Bariso
Content and Platforms Director: Regine Mercado
Content and Platforms Manager: Roma Cuyos
Digital Producer: Marge Galvez
Front-end Developer: Jhon Louie Cruz
Senior Content Creator: Sajid Guerrero
Content Creator: Chinny Basinag

Marketing Vice President: Dorothy Dee-Ching
Head of Public Relations: Apples Aberin
Director for Oral Care: Cara Favila
Public Relations Manager: Lexi Tan
Brand Manager for Closeup: Carmela Guno
Brand Executive for Closeup: Pat Gan

Exchange Manager: Analiza Batalia
Digital Director: Jeffrey Ng
Digital Manager: Oscar Maalihan
Digital Executive: Rhouel Rallos & Karyll Lapuz & Shaina Siena

Creative Director: Aika Lim
Senior Digital Account Manager: Je Villaroman
Digital Account Manager: Nicole Sarmiento
Group Accounts Director for Digital: Celine Viray
Events & Design Officer: Carmela Ramirez & Chelsea Magbanua
Director for Events: Dom Nacorda
Account Officer: Bianca Isaac & Micah Musada

Partner with adobo Magazine

Related Articles

Leave a Reply

Your email address will not be published. Required fields are marked *

Back to top button