Campaign Spotlight

Campaign Spotlight: #cureyourfear Singaporean Creatives and MyDoc Help Quarantine COVID-19 Fears

Singapore – Amidst rising fears of COVID-19 spreading within the community, local creatives have come together to support digital healthcare specialist, MyDoc, in launching the #cureyourfear initiative to provide Singaporeans with triage assessments for any concerns over flu-like symptoms.

Patients who visit MyDoc’s COVID-19 telemedical clinic will be able to seek medical assessment for common signs of infection, such as fever, cough or breathing difficulties. If a patient meets the Singapore Ministry of Health (MOH) COVID-19 suspect case criteria, the attending doctor will notify a MOH surveillance officer. An ambulance team will be dispatched to pick the patient up for isolation and testing.

“Singapore is strong, and together we can fight against the virus and most importantly against fear. We are giving people a way to take control, to contribute their efforts, and support our national healthcare workers,” says Melisa Teoh, Chief Marketing Officer of MyDoc.



To amplify the #cureyourfear initiative to the public, a social campaign has been created by some of the top names in the advertising industry. Led by Tay Guan Hin of TGH Collective, the team of creatives include Eugene Cheong (Formerly Ogilvy Asia-Pacific), Patrick Low (Goodfellas), Koh Hwee Peng (Blak Labs), Ai-Lin Tan (Wunderman Thompson), Troy Lim (Ex Y&R Singapore), Uma Rudd Chia (Weber Shandwick) plus many others.


“The local creative community is stepping up to assist MyDoc and Singaporeans in this time of need,” says Tay Guan Hin, Chief Creative Officer of TGH Collective. “By making medical consultations easily accessible, we hope everyone can stay calm and combat this deadly virus together.”

Triage assessments are available to the public from 8am to 10pm daily. To secure an appointment, sign up for a MyDoc account at Triage assessments are subsidised by individuals and corporate donors.


About TGH Collective
TGH Collective, ‘The Gung Ho’ Collective, is an independent boutique agency. We believe in the power of the collective by assembling the most passionate specialists in their field to develop the most effective innovative solutions to solve business challenges. We are driven by a desire to deliver the most innovative solutions. DRIVEN BY PASSION IN A DATA-DRIVEN WORLD. Specialised in engaging social media campaigns, vertical storytelling, and effective content creation. Visit for more details.

About MyDoc
MyDoc is a digital healthcare platform that delivers the right care at the right time.

Combining the latest in healthcare technologies and a GP-led coordinated care clinical triage, MyDoc continuously steers patients onto personal care pathways that lead to better health outcomes at lower costs.

Through MyDoc, employees and their dependents stay connected with a team of licensed allied healthcare professionals. Patients covered by corporate and personal healthcare plans from six of the largest health insurers in the region enjoy a convenient cashless care journey.

Established in 2012, MyDoc’s integrated online-to-offline-to-online ecosystem is used by employees of over 200 Fortune 500 companies and insurance policyholders across six markets in Asia. MyDoc is part of the Singapore Ministry of Health sandbox and is backed by UST Global, a Temasek-backed global B2B technology provider.

With MyDoc, every patient receives the right care. Anytime, anywhere.

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