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Campaign Spotlight: Coca-Cola Philippines’ new video “For the Human Race” celebrates NGO volunteers, deliverymen, and everyday people

MANILA, PHILIPPINES – Coca-Cola Philippines launched a video entitled “For the Human Race,” a tribute to positivity, togetherness, and the human spirit in these challenging times. 

The film aims to celebrate “the men and women that truly go beyond,” including non-government organization (NGO) volunteers that provide aid and relief to the marginalized; essential service staff such as drivers, food delivery riders, and store workers who continue to serve their communities despite the risks; and even everyday people.

Neil Delgado-Garcia from Baguio is one of the prominent people featured in the video. Despite being a person with disability, he hops onto his motorcycle to make vital deliveries, including volunteering to deliver food to frontliners. “Wala namang makakatulong sa atin kung hindi tayu-tayo din,” he says in the video. 

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Watch Garcia tells his story in the Coca-Cola Philippines #ForTheHumanRace video:

 

 

“The world today is in the midst of extraordinary and difficult times,” said Winn Everhart, Coca-Cola Philippines General Manager.

“But we also acknowledge that this is a moment in which we need to come together and support each other any way we can. This is a time for us to help uplift the spirit, bring needed encouragement, and inspire,” he said.

“We would like to express our heartfelt gratitude and appreciation to those who continue to keep us all safe through the crisis, particularly those people on the front lines. Every day, we are inspired and uplifted by countless acts of selflessness, kindness, and courage from people across the Philippines and around the world. Please know that the good work you do serves to inspire us and that we are with you all the way in this fight.”

More stories of hope for the human race will be shared in the Coca-Cola Philippines YouTube page

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