PARIS, FRANCE — International film festival Festival de Cannes announced the new form of Cannes XR, a digital-only event dedicated to immersive technology and film work, will be Cannes XR Virtual, happening on June 24-26. Cannes XR Virtual will be open on various platforms, tapping into virtual technology to bring the experience to life.
In this unique year, Cannes XR Virtual teams up with major key players from the immersive industry: MOR (Museum of Other Realities) to host the entire event; Tribeca Film Festival, VeeR VR and Positron to share their content; and Kaleidoscope to lead the VR projects’ development. More than 50 XR works which will be shared.
Festival de Cannes also recently unveiled Marché du Film Online, a standalone online market to be held from June 22-26.
“It is a very special edition. After having prepared for a promising edition in Cannes, where for the first time we would have expanded the VR to the Palm Beach, we had to reinvent Cannes XR and find a way to put it online,” said Jérôme Paillard, executive director of the Marché du Film.
“I’m very impressed to see how fast, with our spectacular team and our wonderful partners, it has been possible to build a totally new concept where we will be able to show worldwide, and with optimal quality, the VR experiences that we were expecting to show in Cannes.”
In this reimagined edition, Cannes XR Virtual will be presented in different formats on several platforms:
- Cannes XR Virtual will be open to VR users at the Museum of Other Realities (MOR), a virtual art gallery specialized in featuring immersive work from VR artists around the world. The entire virtual program will remain available until July 3 via the MOR application on Steam, Viveport, or Oculus.
- Cannes XR Virtual 2D live video stream shot by a virtual cameraman from the MOR, including conferences, pitching sessions, and project presentations, will be accessible on the Marché du Film Online. Cannes XR Virtual 2D live video stream will also be available on the Tribeca Film Festival and Kaleidoscope websites.
- VeeR 360 Cinema, the selection of 360 cinematic experiences at Cannes XR Virtual, will be showcased on the VeeR VR Video Platform.
A network of partner Location Based Entertainment (LBE) in several major cities in the United States, China and France will offer access to Cannes XR Virtual to journalists and guests who do not have a VR headset.
Find out more at https://www.marchedufilm.com/