Campaign Spotlight

CAMPAIGN SPOTLIGHT: Coca-Cola Shows The Beauty of Differences and Togetherness in New Ad

Our world is made up of hundreds of countries, thousands of cultures and millions of people—but Coca-cola shows that Coke will always be for everyone, no matter the difference. This is highlighted in their new campaign titled, “Together Is Beautiful”, by the independent global creative agency Wieden+Kennedy, showcasing characters who are as unique as the other, but still undoubtedly beautiful despite their differences. 

Coca-cola also shared that the creative and campaign was inspired by pop-art icon Andy Warhol’s passage on his book, “The Philosophy of Andy Warhol (From A to B to Back Again)“:


“What’s great about this country is that America started the tradition where the richest consumers buy essentially the same thing as the poorest. You can be watching TV and see Coca-Cola, and you know that the President drinks Coke, Liz Taylor drinks Coke, and, just think, you can drink Coke, too. A Coke is a Coke, and no amount of money can get you a better Coke than the one the bum on the corner is drinking. All the Cokes are the same and all the Cokes are good. Liz Taylor knows it, the President knows it, the bum knows it and you know it.”

The heartwarming ad, “A Coke is a Coke”, features animated illustrations depicting a celebration of diversity and togetherness over a bottle of Coke. With unique characters from all walks of life, it’s a quirky yet poignant message to the world.

In these times when issues of cultural differences and xenophobia have been headlining the news all over, the world’s most popular soda brand reminds us of that no matter how different we are, unity can still blossom from diversity. And we are all the better for it.

Partner with adobo Magazine

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