MANILA, PHILIPPINES – This is not an article. It’s Bacon. CDO‘s new campaign with GIGIL makes Danes Cheese with Real Bacon Bits go viral in 24 hours. CDO’s films to launch new Danes Cheese with Real Bacon Bits amassed over 1 million views on Facebook in just 24 hours without being boosted, garnering 20,000 shares and 100,000 reactions.
Eschewing the conventional Filipino supermom target, the cheese brand is positioned for millennials who have started to live on their own. Its launch flavor is the novel combination of cheese, and perennial breakfast winner, bacon. Danes caters to millennials’ evolving taste for food, launching the flavor with films that adapted to millennials’ evolving taste for digital content, as well.
In the films created by ideas agency GIGIL, product misconceptions about the new variant are addressed mindlessly. Going by the reactions to the content, millennials seem to have fallen for the bait, the deadpan humor…and the cheese.
Gagu ang kulit ng ads ng Danes Cheese with bacon. Hahaha hmmm might want to try it sa next grocery run lelz
— BenRaq (@RandomBreaks) October 6, 2020
Sa nag-isip nung commercial ng Danes Cheese (yung Bacon yan) sana malaman mong ang galing galing galing mo. Geniuz ka. At gumana sakin. Yun na ang keso ng bahay/pamilyang Marquez. #danescheese #baconyan
— Maria Gerlee Marquez (@gerleeBAHOdier) October 2, 2020
aliw din sa ads ng danes cheese eh, sto q tuloy ng bacon cheese
— os (@yagilbntg) September 29, 2020
Gago tawang tawa ko sa ads ng Danes Cheese sa Youtube gago ang corny pero im living 😂😂😂😂
— Bill (@billbautista_) September 29, 2020
The films have been named by YouTube as a great example of advertising on the platform during this pandemic.
New Danes Cheese with Real Bacon Bits is available on Lazmart, and in supermarkets and convenience stores nationwide.
Production House: Arcade
Director: Marius Talampas
Production House: Arcade Film Factory Executive Producer: Ahnel Gozon Producer: Wendy Campos
Editor: Alvin Chan
Music: Arnold Buena
Project Manager: Mara Bernaldo Sound: Eddie Boy Vargas