Campaign Spotlight: Danes Cheese advert created by ideas agency GIGIL rakes in a million views within one day

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MANILA, PHILIPPINES – This is not an article. It’s Bacon. CDO‘s new campaign with GIGIL makes Danes Cheese with Real Bacon Bits go viral in 24 hours. CDO’s films to launch new Danes Cheese with Real Bacon Bits amassed over 1 million views on Facebook in just 24 hours without being boosted, garnering 20,000 shares and 100,000 reactions.

 

Eschewing the conventional Filipino supermom target, the cheese brand is positioned for millennials who have started to live on their own. Its launch flavor is the novel combination of cheese, and perennial breakfast winner, bacon. Danes caters to millennials’ evolving taste for food, launching the flavor with films that adapted to millennials’ evolving taste for digital content, as well.

In the films created by ideas agency GIGIL, product misconceptions about the new variant are addressed mindlessly. Going by the reactions to the content, millennials seem to have fallen for the bait, the deadpan humor…and the cheese.

The films have been named by YouTube as a great example of advertising on the platform during this pandemic.

New Danes Cheese with Real Bacon Bits is available on Lazmart, and in supermarkets and convenience stores nationwide.

Client: CDO
Janna Ong
Marlei Conserman-Bahoyan
Erwin Lalaguna

Agency: GIGIL
Badong Abesamis
Herbert Hernandez
Jeano Cruz
JC Aujero
Frances Alegre
Raphe Ramirez
Cathy Dizon
Heninah Salud
JR Bumanglag
Jake Yrastorza
Micco Balana
Camille Elicaño

Production House: Arcade
Director: Marius Talampas
Production House: Arcade Film Factory Executive Producer: Ahnel Gozon Producer: Wendy Campos
Editor: Alvin Chan
Music: Arnold Buena
Project Manager: Mara Bernaldo Sound: Eddie Boy Vargas

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