Global – Publicis Worldwide has unveiled a branded content facility, Publicis Entertainment, designed to bridge the gap between advertising, content creation and distribution, as reported in Media.
Publicis Entertainment will create branded entertainment solutions for TV content, gaming, mobile and social networking platforms and motion pictures, according to a statement from Publicis.

After the creation of its first unit in London, the division will roll out in other key global markets, drawing on various disciplines within Publicis’ global network.


The division will generate new revenue streams for brands through advertising airtime, IP exploitation, on-air sponsorship packages, distribution, syndication and format fees.

Publicis Entertainment will also provide clients with metrics and reporting tools to demonstrate ROI on its branded content activities.


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Richard Pinder, Publicis Worldwide COO
Richard Pinder, Publicis Worldwide’s chief operating officer claimed that “the relationship between advertising and television production is now a relationship of equals,” Media quotes.


Production companies working in collaboration with Publicis Entertainment include Endemol, RDF, All3Media and Fremantle.

The facility will be led by Marcus Vinton, who will serve as partner and chief creative officer, and Samantha Glynne as director of channels and executive producer. Vinton is a former executive creative director of Ogilvy London; Glynne was recently involved in the launch of The Audi Channel.
