Campaign Spotlight

Campaign Spotlight: Everyone wants in on StarHub’s WiFi

SINGAPORE — Between working from home, home-based learning, binging on Squid Game, and doom scrolling Facebook, the all too familiar struggle for good WiFi is real. Except of course, if you’re a customer of StarHub. Its latest campaign by The Secret Little Agency (TSLA), showed just how badly Everybody Wants In on StarHub’s great WiFi coverage.

“The idea was sparked from an everyday experience that I’m sure we have all had before: having to ‘borrow’ a superior WiFi connection belonging to someone else. In this case, this is a StarHub WiFi connection belonging to the ultra-calm and cool family living upstairs,” said a spokesperson from TSLA.


The film is accompanied by a through-the-line effort, covering social, digital, and OOH.

From now till the end of the year, StarHub will be offering new broadband plan deals, which include Disney+ subscriptions and Smart WiFi router units. Learn more about it at:

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