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Campaign Spotlight: Free and Herezie present the latest film for the new Freebox POP

PARIS, FRANCE — French telecommunications brand Free appoints creative hot shop Herezie to sign a campaign launching its new Internet box: the Freebox POP.

Aimed at its young and tech-savvy audience, the campaign is an ode to pop culture, celebrating the new Freebox with the light-hearted, offbeat and roguish tone that characterizes the brand.


Watch the film:

Beyond ensuring that the name of the new Freebox sticks in everyone’s heads, the TVC highlights the main strengths of the new product, specific to Free’s values: its connectivity (5GBit/s speed, Wi-Fi repeater included), design (small and round), content (TV/replay included, VOD & SVOD access, soccer app, etc.) and accessibility thanks to its excellent value for money.

All this including the classic features of the Freebox POP (TV, downloading, series, films, gaming, music, live TV control, etc.) highlighted in a series of dynamic transitions which give the film an energetic, lively and colourful aesthetic.

For the direction of the film produced by Left Productions, Free and Herezie pulled out all the stops, choosing two of French pop culture’s rising stars: Adrien Lagier and Ousmane Ly (the younger brother of the famous film director, Ladj Ly), who are known in the world of music videos (Orelsan, Niska, Lomepal) and entertainment (French stand-up comedian Fary latest show “Hexagone”).

For the music the agency called on the talent of France’s rap rookie of the year, Gambi, with his hit “Popopop,” which was top of the charts for several weeks. We definitely won’t forget the name of the new Freebox.

The campaign will air digitally from July 10 and on TV from July 19 .



Advertiser: Free

Head of Marketing: Camille Perrin

Head of Advertising: Gwendoline Helary

Agency: Herezie

Chief Executive Officer: Andrea Stillacci

Executive Creative Directors: Paul Marty, Etienne Renaux

Art Directors: Raphaël Sold, Natan Ritaly

Group Account Director: Dimitri Boudnikoff

Account Director: Marine Chenu

Account Manager: Lisa Duchein

Agency Producers: Barbara Vaira, Tanya Kozlova

Production: Left Productions

Directors: Adrien Lagier & Ousmane Ly

Director of Photography: Fabio Caldironi

Producer: Christelle Kouyami

1st Assistant Director: Valentin Peoc’h

Production Team

Line Producer: Sylvain Carellas

Production Coordinator: Lisa Monnet

Casting: Sarah Bouzi

Set Designer: Tinka Rodriguez

Stylist: Axelle Gomila

Production Manager: Benoît Berland

Production Assistant: Magali Mennessier

Post Production

Postproduction Supervisor: Charlotte Riquel

Editing: Tom Le Squer

Color Grading: Florian Martiny

VFX: Lucas Latil

Original Music: Ghetto Bird

Music: Gambi ‘Popopop’

Sound Design: Benzene

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