Ideas agency GIGIL takes a different approach to beauty advertising in their latest film “The Lucky Dark Spot” for Snailwhite— Thailandʼs #1 facial moisturizer.
Chalking up millions views in just days, the film features Mitch— a girl with a dark spot on her cheek which ridiculously brings her good fortune. It also stars celebrity Kiray Celis playing Mitchʼs jealous sister, who’ll do anything to remove her sister’s luck.
While beauty commercials are conventionally slick and serious, GIGIL bucked the trend and used humor, while still highlighting the efficacy of the brand.
Watch the film here:
Dia Lacaba – Managing Director, Snailwhite
Denise Anne Castro – Marketing Manager, Snailwhite
Bea Vicente – Creative Manager, Snailwhite
Creative Partners: Badong Abesamis, Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Dionie Tanada
Senior Copywriter: Nikka Melchor
Senior Art Director: Dana de Leon
Art Director: Ynna Milambiling
Account Director: Jim Jimenez
Account Supervisor: Beverly Lubid
Director: Jan Tristan Pandy
DOP: Ron Lacap
AD: Bombi Plata
Offline Editor: Alvin Chan
Online Editor: Alec Moreto
Colorist: Andre Cobey
Production House: Go Motion
Producer: Sasa Abella