Campaign Spotlight: GIGIL Creates Offbeat Beauty Spot For SnailWhite

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Ideas agency GIGIL takes a different approach to beauty advertising in their latest film “The Lucky Dark Spot” for Snailwhite— Thailandʼs #1 facial moisturizer.

Chalking up millions views in just days, the film features Mitch— a girl with a dark spot on her cheek which ridiculously brings her good fortune. It also stars celebrity Kiray Celis playing Mitchʼs jealous sister, who’ll do anything to remove her sister’s luck.

While beauty commercials are conventionally slick and serious, GIGIL bucked the trend and used humor, while still highlighting the efficacy of the brand.

Watch the film here:

The Lucky Dark Spot

Imagine this: you're rushing to face the day when you suddenly see a random DARK SPOT on your skin! 😧 What a nightmare… or is it?Find out how one dark spot changed this girl’s life! #LuckyDarkSpot #NextLevelGlow ….You may not have a #LuckyDarkSpot, but you CAN get next-level glass skin glow with these:SNAILWHITE Whipp Soap and Moisture Facial Cream – http://bit.ly/SWNextLevelGlowOUR OFFICIAL STORES:http://bit.ly/SNAILWHITEWATSONS http://bit.ly/SNAILWHITELAZADA http://bit.ly/SNAILWHITESHOPEE http://bit.ly/SNAILWHITEBMNL http://bit.ly/SNAILWHITEZALORA

Posted by SNAILWHITE PH on Friday, January 24, 2020

CLIENT

Dia Lacaba – Managing Director, Snailwhite
Denise Anne Castro – Marketing Manager, Snailwhite
Bea Vicente – Creative Manager, Snailwhite

AGENCY

Creative Partners: Badong Abesamis, Herbert Hernandez
Managing Partner: Jake Yrastorza
Associate Creative Director: Dionie Tanada
Senior Copywriter: Nikka Melchor
Senior Art Director: Dana de Leon
Art Director: Ynna Milambiling
Account Director: Jim Jimenez
Account Supervisor: Beverly Lubid

PRODUCTION

Director: Jan Tristan Pandy
DOP: Ron Lacap
AD: Bombi Plata
Offline Editor: Alvin Chan
Online Editor: Alec Moreto
Colorist: Andre Cobey
Audio: Kerplunk
Production House: Go Motion
Producer: Sasa Abella

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