HONG KONG – In its newest campaign by Havas Creative group for Tsingtao Brewery, we are taken all around the world through beer foam. The video starts with a girl opening a can of Tsingtao beer, and as foam comes out of it, her glasses as well as the other billboards in Times Square also fills with beer. From around the globe, we see a lot of people enjoying drinks with their friends, with beer foam surrounding them.
It takes us to different, iconic metropolitan cities like New York, Paris and Shanghai that represents a certain youthfulness. The video features famous world landmarks such as the Arc De Triomphe in Paris and Times Square in New York, showing that Tsingtao Brewery is a global brand that connects people. According to the Havas Creative Group, Beer foam is a language that all consumers can understand, no matter where they’re from, and without language barriers.
The beer is sold in more than 100 countries, and to keep up with the mission of Havas group, their goal is to bring Chinese brands overseas and to welcome and facilitate global brands into China.
