Campaign Spotlight: “If you want to keep a friend, never borrow, never lend” GREYnJ United’s latest work ‘telepathy’ brings this to life

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BANGKOK, THAILAND – As the old and wise saying goes… “If you want to keep a friend, never borrow, never lend.” Borrowing money can be a tough one. It can be awkward, embarrassing, and in general, a touchy subject to approach for most. And it’s even harder when you have limited options and have to turn to a close one for help. But what if you could borrow money simply by texting someone and you get to know quickly if you’ll get it? No need to wait or worry, or come up with lame excuses of why you need it.

Based on this truth, LINE BK, the latest social banking service brought by KASIKORN LINE, launches an easy lending service that promises quick approval with a low-interest rate, without the requirement of a regular payslip or statement. So it’s available even to freelancers and those who usually have no other borrowing options. A timely offer amidst these difficult times and one which caters to the needs of those even in the gig economy. All anyone has to do is apply via the social banking service found within the chat app. 

Telepathy by Line BK

To promote this feature, GREYnJ United Bangkok delivers yet another insightful and entertaining ad. A girl finds out exactly how difficult it is to borrow from her friend -especially as her best friend knows her only too well. The BFF can turn her down even before she has the chance to ask… as if her BFF is telepathic. 

Asawin Phanichwatana said: “With the LINE BK easy lending service, it’s just like having a best friend, only with this one you can avoid all the embarrassing obstacles and be able to borrow money with an easy process in place.”

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CREDITS

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Title of work: Telepathy
Client: KASIKORN LINE
Brand: LINE BK

Agency: GREYnJ United Bangkok
Chairman: Thor Santisiri
Chief Creative Officer: Jureeporn Thaidumrong
Chief Executive Officer: Kanaporn Hutcheson
Chief Operation Officer: Thipayachand Hasdin
Deputy Chief Creative Officer: Asawin Phanichwatana
Creative Director: Asawin Phanichwatana, Thanyaluck Pongacha, Jesse Wong
Creative Group Head: Thanapol Jiratadaporn
Senior Art Director: Vongjino Kedjariyanon, Nukool Khamlert
Copywriter: Jesse Wong, Natthinee Ruengves, Pat Deesawat,
Touchachapon Wuthikangamjorn
Art Director: Pheraphas Jongphatcharanan, Tammaporn Sanguanpak,
Tanitsara Wunpanich
General Manager: Kanokkorn Seehapan
Group Account Director: Kantharat Teerarojjanawong
Account Manager: Apinya Ditsamroeng
Associate Planning Director: Jongkoch Dusittanakarin
Project Management Director: Kanoksak Kanchanachutha
Agency Producer: Ruangkanjana Aiamrit
Senior Traffic Coordinator: Juthamas Tantated

Production Company: HAPPY ENDING FILM
Director: NAWAPOL THAMRONGRATTANARIT
Assistant Director: PORNPONG WONGWATPONG
Cinematographer: NIRAMON ROSS
Film Producer: PACHARIN SURAWATANAPONGS
Film Art Director: CAI LIANJIE
Casting Director: PORNTHIP MUTISOM
Stylist: KWANHATAI CHITTIWATANA
Production Manager: SASICHA KANJANUMPA
Post Producer: NEEDA OSTAPIRAT
Editor: CHALEAMCHON NATIPAT
Colorist: KRITSADA KAEWMANI
Flame Artist: SUPPHAKORN THUNGSIN
Sound Mixer: NOPAWAT LIKITWONG

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