Campaign Spotlight

Campaign Spotlight: In Intermarché’s new campaign film by Romance, the best way to eat is to eat together

PARIS, FRANCE — It’s back to school and Intermarché is back on the campaign trail with a new film called “A place to live.” After L’Amour, l’Amour, J’ai tant rêvé, C’est magnifique, and Until my last breath, this new opus of the saga takes us to a small village in the south of France where a young teacher was assigned after his studies. All the children and parents of students are mobilizing to prepare a farewell dinner for him before his long-awaited departure for Paris.

The recipe that made the success of the saga remains unchanged: a French song, as many seasonal vegetables as emotion, and a beautiful story. In the kitchen, still the Romance agency and director Katia Lewkowicz (Grand Bazar).


Accompanied by William Sheller’s eponymous song, it is also a hymn to the conviviality and sharing that we have missed so much this year. Because if Intermarché, as producers and retailers, does everything to help you eat better every day, meals only take on their full flavor when they are shared with those we love.

The film was released on August 29 to discover this new film in 3mn10, 1mn30, and 60 seconds formats.

Brand Credits
CEO : Vincent Bronsard
Strategic and Operational Marketing Director : Camille Sassi, Anne Sainte-Marie
Marketing and Communication Director : Anne-Marie Gaultier
Brand and Communication Manager : Perrine Vignon
Brand and Communication Director : Anne Guivarch
Communications Account Manager : Aurélie Ansart
Communications Project Manager : Mallorie Baluteau
Media Director : Hervé Ribaud

Agency Credits
CEOt : Christophe Lichtenstein
Executive Creative Director : Alexandre Hervé
Copywriters : Alexandre Hervé, Philippe Pinel
Art Director : Julien Rézette
Head of Strategy : Jérome Lavillat
Associate Directors : Marie-Laure Dangeon & Émilie Franck
Account Director : Arthur Amis
Project Manager : Mathilde Cuveillier
TV Producer : Emilie Talpaert

Production Credits
Production : Grand bazar
Director : Katia Lewkowicz
DOP : Andrijs Parekh
Edit : Thierry Hoss
Stylist : Sonia Philouze
Production Design : Clément Price Thomas
Executive Producer : Juliette Desmarescaux
Production Director : Hugo Mérival
Sound Production : Schmooze
Music Supervisor : Alexandre Rabia (Universal)

Partner with adobo Magazine

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