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New Business: Reprise wins social media mandate for GovTech in Singapore

SINGAPORE — Reprise, IPG Mediabrands’ global performance marketing agency, have today announced their appointment as the social media content agency for The Government Technology Agency of Singapore (GovTech), following a competitive media pitch which concluded last month.

Reprise, the world’s largest performance marketing network, best known for offering a full suite of crafts designed to deliver customer flow, will lead the strategic social content development for GovTech across their digital platforms.

“At Reprise we are focused on providing an holistic Flow throughout the entire digital customer experience. We are beyond proud to partner with GovTech, an innovative and transformative brand that focuses on building effective solutions for both citizens and businesses across Singapore” said Karen Soo, Head of Reprise Singapore.

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Reprise’s appointment to the GovTech social content business is effective immediately.

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