THE PHILIPPINES, JULY 19, 2012: Over the last few decades, Filipinos have always tuned in to AM radio stations for their daily dose of news. Today, however, a survey by the Radio Research Council shows that there has been a significant change in the radio listening habits of Filipinos on the go.
The latest Personal Radio Listening survey, conducted last March 19-26, shows that TV5’s Radyo Singko 92.3 News FM is taking over the top spot from DZMM in the afternoon weekday (12pm to 6pm from Monday to Friday) listening block.
Moreover, Radyo Singko is consistently the most listened news radio station among motorists in the weekday afternoon slot (Monday to Friday from 2pm to 4pm) from public utility and private vehicles alike. The radio news station enjoyed an 11% audience share, breaking away from second-place DZMM, with a 4% audience share, and DZBB, with its 3% audience share, according to the PSRC car coincidental survey from March 5 to 11.
Only less than two years after the launch of FM radio’s first-ever news/talk station, it continues to strengthen its reputation as the most favored station when it comes to news, public service, and informative programming, beating more established AM news radio stations.
The success of TV5’s radio arm is considered to play a vital role in the network’s long-term goal. During its launch on November 8, 2010, Atty. Ray Espinosa, president and CEO of TV5, expressed that “[the management] believes in the boundless possibilities of multimedia convergence, and Radyo Singko is part of the great leaps we are prepared to make as a multimedia organization.”
“These figures make us more humbled as we’re talking about a 20-month-old news radio station that challenges normal listening habits. Our audience’s trust solidifies our commitment to serving their interests more as time progresses,” said Luchi Cruz-Valdes, TV5 news and information (NEWS5) head.
Radyo Singko blends young and seasoned journalists from TV and radio. The pioneering news/talk station on FM is home to credible newsmen and renowned personalities including Luchi Cruz-Valdes, Atty. Mel Sta. Maria, Neil Ocampo, Raffy Tulfo, Gladys Lucas, Nina Taduran, Danton Remoto, Martin Andanar, Cheryl Cosim, Sen. Dick Gordon, Paolo Bediones, Cherie Mercado, Cristy Fermin, Jove Francisco, Laila Chikadora, Lourd De Veyra, Anthony Pangilinan, and Erwin Tulfo. Made possible by its convergence with other TV5 platforms, some of Radyo Singko programs have started being simulcast nationwide on news channel AKSYON TV and available through 24/7 streaming via online news portal InterAksyon.com.
