MANILA, PHILIPPINES — Knorr Philippines just launched a new communication campaign as part of Unilever’s Future Foods agenda. Frontloaded by PBA legend, Marc Pingris, Nutri-Sarap Para sa Malusog na Bukas aims to put front and center the important role that healthy eating plays when it comes to painting a brighter future for kids.
The said campaign serves as the launch for Knorr’s enhanced Nutri-Sarap Nutrition Program, which focuses on two things—education and product improvement.
Under the Nutri-Sarap Nutrition Program, Knorr strengthens its partnership with various government agencies, LGUs and NGOs—including the Department of Social Welfare and Development (DSWD), Department of Education (DepEd), Scaling Up Nutrition Business Network, National Nutrition Council as well as Pilipinas Kontra Gutom—to educate parents on how to prepare healthy, delicious, and abot-kayang home-cooked meals for their families.
The brand believes that the greatest weapon one can use in this battle is knowledge. And through its different partners, Knorr is disseminating information that empowers parents to build healthy eating habits for their kids and diversify their family’s diet, especially in areas where help is needed the most.
In addition to this, the launch of the Nutri-Sarap Nutrition Program also comes with the release of Knorr’s strengthened commitment towards bringing nutrition closer to people. The popular Knorr Sinigang sa Sampaloc Mix Original now contains Vitamin C while kitchen staple Knorr Chicken & Pork Broth Cubes are now sources of iron. With these developments, Knorr further solidifies its position as a leading force for good nutrition among Filipino families.
Amidst the ongoing COVID-19 pandemic, malnutrition remains to be a major issue. And in a recent report by the World Bank, surveys show that in September 2020, seven months into the community quarantine, 31% of families reported experiencing hunger in the past 30 days, with 9% suffering with severe hunger. Both cases were the highest levels recorded in more than 20 years.
“We’re doing everything we can to help secure a brighter future for the Filipinos. In the past, aside from education, we were also able to sustain feeding programs that we are proud to say have really made a huge difference in the lives of beneficiaries. With the pandemic limiting our movements, our search for more ways to make nutrition more accessible led us to implement improvements to our well-loved products,” shares Kristine Go, Vice President for Foods & Refreshments of Unilever Philippines.
The Knorr Nutri-Sarap Nutrition Program serves as another chapter in Knorr’s mission to help eradicate malnutrition and involuntary hunger in the Philippines. For more information, visit www.knorr.com/ph and follow Knorr Philippines on Facebook and @knorrph on Instagram.
CREDITS
Client: Unilever Philippines
Vice President for Marketing Foods & Refreshments: Kristine Go
Marketing Director for Foods: Bindoy Baltazar
Category Business Manager: Brian Chanyungco
Category Business Manager: Marinelle Villanueva
Business Performance Manager: Manfred Salandanan
Business Performance Manager: Jerika Vilan
Assistant Business Performance Manager: Anthony Theodore Chiang
Advertising Agency: Mullenlowe TREYNA, Makati City, Philippines
President / Chief Executive Officer: Mike Trillana
Chief Creative Officer: Abi Aquino
Deputy Executive Creative Director: Roman Carlo Olivarez
Senior Copywriter – Xanti Gonzalez
Senior Art Director – Iya Parungao
Art Director – Pearl Aquino
Director of Brand Planning: Viboy Palillo
Brand Planner: John Gale
Client Services Director: Aimee Sarmiento
Senior Business Director: Trina Nadela
Account Manager: Dav Aguilar
Technology and Platforms Executive Director: Raffy Bariso
Content and Platforms Manager: Celine Tila
Digital Producer: Marge Galvez
PR Services Director: Tricia Kiocho
PR Writer: Desiree Pore
PR Content Lead: Erwin de Leon
Media and Influencer Relations: Jennifer Rockwell and Nikka Ramos
Production House: Provill Studios Manila
Director: Luis Tabuena
Broadcast Producer: Jenny Abad Santos
Post-Production: Greenroom Digital Studios
Audio Production House: Hit Productions
