Campaign SpotlightPress Release

Campaign Spotlight: Krungthai Bank uses reviews to save local restaurants in lockdown with Digitas Thailand

BANGKOK, THAILAND — Krungthai Bank, aiming to support local communities and businesses in Thailand, launched the campaign called #StandByRoadsideStoreSide asking people to help save their nearby roadside restaurants by reviewing and post them on their social media, Facebook, Twitter, and Instagram, to show that they care for them and help spread awareness for those restaurants.

In compliance with the COVID-19 lockdown, many stores in Thailand remained closed. Restaurants are only allowed to open for take away, and only a few local roadside restaurants are not online were available on food delivery apps.

Using the hashtag, #StandByRoadsideStoreSide, thousands of people participated and helped many restaurants in need of customers. The hashtag allowed people to find interesting restaurants in their area and help them make it through the lockdown.





Title: #StandByRoadsideStoreSide

Client: Krungthai Bank
Product/Service: Krungthai Bank for local communities

Creative Agency: Digitas Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Paruj Daorai, Santi Tubtimtong
Creative Director: Warunyoo Sorasetsakoon
Art Director: Phanus Sobsamai, Sompat Trisadikun
Copywriter: Niti Rattanaarporn
Client Service: Paruj Daorai, Samira Thancharoenkit, Maywadee Chongfusuwan, Chutirat Khongsantiah
Agency Producer: Sarawut Lertkittipaporn
Strategic Planner: Wasin Saengdao
Project Manager: Wilawan Sanguanwong
Head of Content: Sarinthorn Eiamfang
Community Manager: Paweenata Chaiwongsa
Content Developer: Withorn Prapruethoi
Graphic Designer: Thanapol Praditkanok, Thunchanok Nackiam, Peerapat Morarat

Production Company:Prodigious Thailand
Production Producer: Thakon Prateepratana
Photographer:    Chubcheevit Studio Bangkok
Retoucher: Chubcheevit Studio Bangkok

Post-Production Company: Prodigious Thailand
Editor: Sarawut Kaweethammawong

Sound Production Company: Prodigious Thailand
Sound Engineer: Kris Kovitjaturapatara
Media Agency: Bg Technology

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