Campaign SpotlightPress Release

Campaign Spotlight: “Lalamove Deliver Joy” campaign inspires Hong Kongers to build closer bonds with their loved ones

HONG KONG — Lalamove, a leading on-demand delivery platform, launched a new campaign “Lalamove Deliver Joy” in Hong Kong to inspire the act of giving by delivering happiness and care through Lalamove. As the city adapts to the new normal in the aftermath of the fifth wave of COVID-19, Lalamove hopes to keep family and friends connected by delivering bouquets of love, nourishing soups, hearty meals, and more on their behalf through Lalamove’s strong driver-partner network.

The centerpiece of this campaign is a brand video capturing an interaction between a mother and son that will pull the audience’s heartstrings. A mother’s love for her child was portrayed through Lalamove’s on-demand delivery service as the mother transformed into a Lalamove driver partner to deliver a bowl of aromatic soup to her son who lives apart from her. It encapsulates Lalamove’s commitment in making on-demand delivery possible for everyone through thick and thin.


Alex Kwan, Director of Marketing, Lalamove, said, “The pandemic has unprecedentedly interrupted social interactions across the city and the world, therefore the need and urge to rekindle such connections are now stronger than ever. At Lalamove, we connect friends, families, and businesses with goods they need via instant deliveries as and when you need them. This campaign conveys a clear message: Lalamove delivers care, joy and love to all. Our 45,000 driver partners are always at your service!”

“In our promise to meet the many different delivery needs of our customers, we want to inspire our users to deliver different items to those they love. We foster human interactions by delivering nourishing soup, brighten up people’s day by delivering fresh food ingredients, rekindle relationships by delivering bouquets and nurture human’s friendship with pets by covering the hassle of transportation. By doing all these, Lalamove is on a constant quest to inspire people across this city to build closer bonds.” Kwan continued. “We are extremely excited about the ‘Lalamove Deliver Joy’ campaign and we hope it can promote the importance of staying in touch despite the difficulties in doing so, all the while helping businesses stay on their feet.”

In face of the 5th wave of COVID-19, Lalamove has walked the walk and taken swift actions to support NGOs in their delivery needs to deliver kindness, compassion, and good deeds to the community.


Creative Agency: Secret Tour


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