BANGKOK, THAILAND – Leo Burnett Group Thailand creates a new language for teenagers that lets them enjoy unstoppable deliciousness of chewing gum while they talk, with two films for Mondelez International (Thailand) Co., Ltd.’s gum brand Dentyne.
In Thailand, chewing gum is not a very popular treat, so the creative team created an ingenious initiative that sticks gum into some of our lives’ best moments. The result was a fun chewing language that pushes to introduce the activity as a fun and new experience for the younger generation. This also goes hand in hand with Dentyne gum’s new ice cream flavors that are set to make the gum chewing experience even more hard to resist.
Creative Credits:
Campaign Name: Non-stop Fun Chewing
Title: Couple / Celebrity
Client: Mondelez International (Thailand) Co., Ltd.
Product/Service: Dentyne Ice cream Flavored Gum
Creative Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Art Director: Kroekkiat Chanthakitnukul
Bunyawee Thanyapitak
Sompat Trisadikun
Copywriter: Vachira Pashekrepapon
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Paveena Malakul
Strategic Planner: Hathaipun Jaroenthawornlap
Production Company: Puean Production Co., Ltd.
Film Director: Charin Saengbundit
Production Producer: Patrawut Matayanumath
D.O.P: Nisha Jurairattanaporn
Computer Graphic: Sittichai lertthititrakul
Gaffer: Piya chukeattrakur
Post-Production Company: Mr Post Man Co., Ltd.
Editor: Panuwat Wongchang
Colorist: Krittin Phumchaosusn
Sound Production Company: Sound Space Studio Co., Ltd.
Sound Engineer: Danai Suthamcharee
Assistant Director: Thanaram Prameboon
Production Manager: Suchanya Wongin
Art Director: Tepnarin Prasert
Costume: Wallipa kuntakeaw
Casting: Chutamard Hutthapong
Location Manager: Kornkaew Sriinsut
Make Up & Hair: Chatteerapol Kullametheepansiri
Sync Sound: Charkit Pungmanee
Camera Company: Brand Link Co., Ltd.
Lighting & Grip Company: Gear Head Co., Ltd.
