Campaign Spotlight

Campaign Spotlight: Leo Burnett Thailand reimagines the chewing gum culture in Thailand for Dentyne

BANGKOK, THAILAND – Leo Burnett Group Thailand creates a new language for teenagers that lets them enjoy unstoppable deliciousness of chewing gum while they talk, with two films for Mondelez International (Thailand) Co., Ltd.’s gum brand Dentyne. 

In Thailand, chewing gum is not a very popular treat, so the creative team created an ingenious initiative that sticks gum into some of our lives’ best moments. The result was a fun chewing language that pushes to introduce the activity as a fun and new experience for the younger generation. This also goes hand in hand with Dentyne gum’s new ice cream flavors that are set to make the gum chewing experience even more hard to resist.



Creative Credits:

Campaign Name: Non-stop Fun Chewing

Title: Couple / Celebrity

Client: Mondelez International (Thailand) Co., Ltd.

Product/Service:           Dentyne Ice cream Flavored Gum

Creative Agency: The Leo Burnett Group Thailand

Chief Creative Officer: Sompat Trisadikun

Art Director: Kroekkiat Chanthakitnukul

Bunyawee Thanyapitak

Sompat Trisadikun

Copywriter: Vachira Pashekrepapon

Account Management Director: Tida Vibulvanich

Account Director: Kanitta Chartpong

Account Executive: Maythavee Jariyanoppanan

Agency Producer: Paveena Malakul

Strategic Planner: Hathaipun Jaroenthawornlap

Production Company: Puean Production Co., Ltd.

Film Director: Charin Saengbundit

Production Producer: Patrawut Matayanumath

D.O.P: Nisha Jurairattanaporn

Computer Graphic: Sittichai lertthititrakul

Gaffer: Piya chukeattrakur

Post-Production Company: Mr Post Man Co., Ltd.

Editor: Panuwat Wongchang

Colorist: Krittin Phumchaosusn

Sound Production Company: Sound Space Studio Co., Ltd.

Sound Engineer: Danai Suthamcharee

Assistant Director: Thanaram Prameboon

Production Manager: Suchanya Wongin

Art Director: Tepnarin Prasert

Costume: Wallipa kuntakeaw

Casting: Chutamard Hutthapong

Location Manager: Kornkaew Sriinsut

Make Up & Hair: Chatteerapol Kullametheepansiri

Sync Sound: Charkit Pungmanee

Camera Company: Brand Link Co., Ltd.

Lighting & Grip Company: Gear Head Co., Ltd.

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