Campaign Spotlight

Campaign Spotlight: Let progression take the wheel, Publicis Emil Bangkok creates short for Mercedes-Benz Thailand

BANGKOK, THAILAND – The demand for plug-in hybrid electric vehicles (PHEVs) in Thailand has grown significantly over the past few years. To catch up with tremendous market growth, Mercedes-Benz never stops improving and developing our technology from day one. However, there’s still no brand that can register PHEV more strongly in the market until now. So for us, apart from remembering the EQ Power Badge, our consumers need to understand the true meaning of what EQ Power stands for. 



We believe that progression can lead to perfection. That’s why we keep improving our vehicles and innovations all the time and the process is already well underway. 

To showcase that we are the brand that truly celebrates intelligent progression and stands on the side of it, we introduce our belief “Powered by Progress” with a human touch. 

Discover a story of a determined coffee shop owner who meticulously pays attention to every detail and never stops exploring for the best.

Creative Credits
Title:  Powered by Progress

Client:  Mercedes-Benz Thailand
Creative Agency:  Publicis Emil Bangkok
Chief Creative Officer:  Sompat Trisadikun
Executive Creative Director:  Nateepat Jaturonrasmi
Creative Group Head:  Termsiri Pornsricharoenkul

Art Director:  Termsiri Pornsricharoenkul, Sompat Trisadikun

Copywriter:  Anin Sriurairattana
Head of Business Unit Publicis Emil:  Thanyaporn Teeraprapha
Account Manager:  Karn Wongkamolchun
Account Executive:  Prim Phucharoenyos
Agency Producer:  Sarawut Lertkittipaporn
Production Company:  Hubhohin Bangkok Co., Ltd.
Film Director:  Pakpoom Wongpoom
Executive Producer:  Alawee Chooprawat
D.O.P:  Naruphol Chokanapitak
Production Manager:  Kanittha Waiyawan
Casting:  Nicha Nakhornvacha
Art Director:  Supot Kampun
Stylist:  Kasidej Sundararjun
Location Manager:  Ratthanawat Yanasarn
Colorist & Online Artist:  Chonlasit Upanigkit
Sound Editor:  Chatchai Pongprapaphan

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