BANGKOK, THAILAND – During this time of COVID-19, people have got to be extra cautious living their daily life to avoid the virus while stay fully conscious at all time to be able to plan life well in order to fight through this crisis. But, drinking lessens people’s conscience and decreases the ability for people to stay aware and being on top of their games.
Thai Health Promotion Foundation needed to raise an awareness to continue encouraging Thai people to quit drinking, especially during this time when quitting drinking can really help people to stay safe and be able to efficiently fight through crisis.
Leo Burnett Bangkok released a simple setup black & white TVC to set tone and grasp people’s attention in contrast to all other surrounding media, showing how being drunk jeopardizes social distance, personal hygiene, financial and family wellbeing, with the ultimate trigger using a kid to call out for their parents to stop and think before consuming alcohol, leaving a question for the drinkers to make a decision on which kind of a man they want to be.
Creative Credits
Title: Conscience
Client: Thai Health Promotion Foundation
Agency: The Leo Burnett Group Thailand
Chief Creative Officer: Sompat Trisadikun
Creative Director: Skon Khanawuthikarn
Copywriter: Ravisara Mekasuwanaroj
Art Director: Nattnaree Kheaw-im, Sompat Trisadikun
Account Management Director: Tida Vibulvanich
Account Director: Kanitta Chartpong
Account Executive: Maythavee Jariyanoppanan
Agency Producer: Sarawut Lertkittipaporn
Production Company: Mum films
Film Director: Suthon Petchsuwan
Executive Producer: Pattarajitr Trakarnkate
Production Producer: Nara Montrekul Na Ayudhya
D.O.P: Teerawat Thitikornwanich
Production Manager: Sumittra kudcharoen, A-vika Visansong
Casting: Surangkana Suwanjinda
Art Director: Dusit Yapakawong
Stylist: Kittisak Prasarndee
Location Manager: Dechnarong Boonsongsang
Colorlist & Online Artist: Rattana Leedamrongprasert
Sound Production Company: Sound space
