ASIA-PACIFIC – SYDNEY, AUSTRALIA, APRIL 12, 2011 – Millmaine, the leading full service agency providing specialized marketing services to the arts and entertainment industry, and OMD Australia have announced a strategic alliance agreement. The partnership will see Millmaine move all of its billings, reconciliation and credit insurance to OMD from May 2011.
Peter Simpson, Chief Executive of Millmaine, commented on the alliance: “After reviewing a number of partner candidates, we were impressed by OMD’s depth of capability and feel that our clients will benefit from their expertise in areas such as research, social and content leverage. We felt there was a good cultural fit, and were encouraged by the flexibility they were able to demonstrate in supporting how we service the entertainment industry.”
Peter Horgan (pictured), CEO of OMD, said, “We are delighted to be working with Millmaine. They have a terrific portfolio of entertainment clients and feel we will be able to mutually add value across the board”.
