Campaign SpotlightPress Release

Campaign Spotlight: McDonald’s honors dads this Father’s Day, putting the spotlight on their quirky and fun side

MANILA, PHILIPPINES — Dads have a unique way of connecting with their families. They do the silliest, most outrageous, and even the quirkiest things to show their love for their kids. Some may be perceived as tough and serious given the weight of their responsibilities, but they can also unleash their inner funny side when it comes to their loved ones. So this Father’s Day, McDonald’s Philippines honored Dads and celebrating the many roles and identities they carry through engagement posts on social media and other in-store activities.

For moms and kids who want to relive these warm memories with their treasured dads and give a glimpse of the family’s most cherished moments, everyone is encouraged to share the quirks of their dads on McDonald’s Facebook page and get a chance to receive a surprise from McDonald’s! Not only that but chosen dads can also get featured in McDonald’s PersonaliDAD of the year social album.

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The men of the hour also joined the fun by creating their own version of the Father’s Day frame “Madalas, Minsan” on Instagram or checking out silly and quirky transformation videos on TikTok of their fellow dads.
With almost every McDonald’s store being a constant setting of simple yet unforgettable family experiences – Sunday breakfasts, first birthdays, or even ice cream runs with dad – selected branches around the metro will have fun photo booths installed for everyone to make new memories worth remembering on Father’s Day.

Aside from these social media and in-store activities, from June 17 to June 20, McDonald’s also treated families to a Father’s Day promo offering Free 1.5L Coke with every purchase of McSpaghetti Platter or 20-pc Chicken McNuggets via Dine-in, Drive-Thru, Take-Out, and McDelivery.

For more information about these Father’s Day activities, follow McDonald’s Philippines on Facebook and Instagram.

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