Campaign Spotlight

Campaign Spotlight: McDonald’s Italy and Leo Burnett Milan boost students’ energy with lessons from history, literature, and more

MILAN, ITALY – In June, high school seniors in Italy were set to face the final exams before graduation, and McDonald’s Italy was right there with them. Launching the social campaign, “McGraduation,” partner agency Leo Burnett Milan released fun illustrations to boost students’ energy and focus before such a crucial time in their academic lives.

The campaign targeted students who were cramming for finals, and in need of a tasty break to clear their thoughts. With lessons from history, literature, mathematics, and more, each poster encourages the youth to push away their hunger with McDelivery.


Client: McDonald’s Italy
Chief Marketing Officer: Giorgia Favaro
Retail Marketing Manager: Antonella Tarallo
Retail Development Coordinator: Elena Romagnoli
Retail Consultant: Paola Di Sciascio
Digital Lead: Elisa Bianchi
Digital Consultant: Francesca Pelizzola



Agency: Leo Burnett Milan
Creative Director: Nicoletta Zanterino
Senior Copywriter: Maria Chiara Alegi
Junior Copywriter: Francesca Amadasi
Junior Art Director: Sonia Montella
Head of Client Services: Acsinia Messina
Senior Account Manager: Francesca Bertocco
Account Executive: Serena Giuliani
Strategic Project Manager: Simona Ventrella
Community Manager: Federica Doria, Cristian Di Pietrantonio 
Head of Planning: Ilaria Fruscio
Senior Strategic Planner: Ornella Vittorioso

Partner with adobo Magazine

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