Campaign Spotlight: New Zealand has changed for the better, and Colenso BBDO is encouraging them to keep it up with AMI


NEW ZEALAND – Insurance company AMI launched a new campaign with Colenso BBDO that celebrates the kindness Kiwis have shown during the height of the pandemic — in their local communities, to the neighbours next door, on the roads and to small business owners.

Created via a nationwide call out to photography experts across the country, a film was directed by Zia Mandviwalla from FINCH, featuring moments from real people’s bubbles all over the country.

Kindness is Everything 60 YouTube May 2020


“This evolution of the brand sees AMI return to its more authentic self, where we celebrate what makes New Zealand unique and what makes this country a place we’re all proud to call home,” said Jessica Bunker, marketing manager at AMI.


Client: AMI Insurance
Client: Jessica Bunker, AMI Marketing Manager
Client: Melanie O’Leary, AMI Senior Segment Marketer
Client: Meika Etherdige, AMI Marketing Co-ordinator
Client: Renee Milkop-Kerr, Executive Manager Customer & Marketing
Agency: Colenso BBDO
Production Company: FINCH
Director: Zia Mandivalla
MD / Executive Producer – Corey Esse
Executive Producer – Jimena Murray
Editor – Luke Haigh
Post Production – Atticus
Colourist – Pete Ritchie
Online Editor – Stu Bedford
Music Composition – Squeak E Clean Studios
Sound – Franklin Rd
Head of Sound Design – Shane Taipari

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