Campaign Spotlight

Campaign Spotlight: Philippine Airlines shows the reason they fly safe in a heartfelt video

MANILA, PHILIPPINES — Given the situation, it’s fairly common to have misgivings about flying. Philippine Airlines understands this and seeks to reassure the passengers that they’re the very reason PAL flies safely.

Philippine Airlines’ new safety video honors those, whose reasons for flying outweigh their worry — the people who still fly to fulfill their duties to the country or to their families.


Set to a spoken-word piece, the safety video titled “Why” lists the many reasons people have to fly nowadays, as well as the many actions Philippine Airlines takes to assure the passengers’ safety in flight.

It shows some of the safety protocols that the country’s flag-carrier airline has implemented to meet the needs of passengers during this global pandemic.

It touches on the cabin airflow system that guides air downward so that it doesn’t move from passenger to passenger, the operating room-grade filter system, and the neighbor-free seating option when you book, among others.

How can such a dry topic be emotional? Well, one will have to see it for themselves.

As the country’s flag carrier airline with the widest destinations available, Philippine Airlines’ also demonstrates their wide reach by having their safety video viewable in Filipino and, soon, Bisaya.


Client: Philippine Airlines
Corporate Marketing Officers: Bianca Gonzalez, Sam Pineda
Corporate Marketing Manager: Yosh Yoshida
Digital Marketing OIC: Jed Menes
Product Research & Dev’t Manager: Rico Gutang
AVP – Brands: Charmaine Jodi Go
VP Marketing: Ma. Sylvia Carrion-Domingo
Sales & Marketing Consultant: Oscar Reyes Jr.

Agency: Ace Saatchi & Saatchi
Executive Creative Director: Greg Martin III
Creative Director: Mark Peckson
Associate Creative Director: Kat Suiza
Senior Copywriter: Bianca Bonjibod
Copywriter: Pax Ledina
Art Director: Monica Esquivel
Client Service Director: Sinta Baguio
Account Director: Nicole Guzman
Account Manager: Lhara Paraboles
Executive Strategic Director: Carmen Antunez
Strategic Planning Director: Mel Garrovillo

Producers: Dhang Santiago, Gave Macalintal
Production House: Tilt Studios, Inc.
Director: Gino Montalvo
Executive Producer: Michael Balondo
Assistant Director: Clark Lopez
Cinematographer: Josh Salvosa
Production Designer: Jeck Cogama
Production Manager: Tam Cunanan
Production Staff: Yette Avila & Allyson Dela Rama
Caster: Sandy Milan

Partner with adobo Magazine

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