Campaign Spotlight

Campaign Spotlight: Porter unveils its first brand campaign ‘Delivery Hai? Ho Jayega’

BENGALURU, INDIA — The largest marketplace in India for intracity logistics, Porter, has launched its first brand campaign “Delivery Hai? Ho Jayega” which addresses the concerns related to the shipment of items and assures its best service for consumers’ convenience.

Porter has serviced over 8 million customers by providing them easy delivery solutions, while also offering a guaranteed economical, safe, and hassle-free service. The “Delivery Hai? Ho Jayega” campaign reinforces Porter’s commitment to trust, and quality, along with its large range of services. With the campaign, Porter intends to emphasize its large fleet of vehicles, including two-wheelers and LCVs and establish the brand as an integrated delivery solution and emerge as a one-stop solution for delivery for its customers.

Pranav Goel, co-founder & CEO, Porter

Talking about the ‘Ho Jayega’ campaign, Pranav Goel, co-founder & CEO, Porter said, “It has been 8 years since we started our journey to ensure seamless delivery for our consumers. Starting off with just trucks, we have expanded our mode of delivery with tempos, two-wheelers, and EVs. Our promise to all our consumers is simple, with Porter, you can deliver anything, anywhere, anytime. Porter hai, ho jayega!”

Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide
added, “We wanted to show Porter’s capabilities, its ubiquity, and its range. We were sure that this film should be unique, entertaining, and fun-filled rather than a typical product film. Hence, we thought of creating this film as an entertaining one with the embedded brand promise. Ho Jayega is a simple yet powerful promise that very much lives in culture, and more than anything else, this as an expression best captured Porter’s intent.”

Vishnu Srivatsav, National Creative Director, 22feet Tribal Worldwide

The digital film depicts the everyday scenario of delivery procedures featuring quintessential consumer categories. The film highlights that whether it is a single spoon or a whole bunch of utensils, a teddy bear in a scooter, or the scooter itself; purchasing anything with no hesitation comes along with Porter’s service. Entrepreneurs and individuals dealing with heavy items like mattresses or delicate ones like ceramic and glass products can rely on Porter’s service to deliver the consignment. The campaign showcases the heartfelt experience of the consumers using Porter service to send anything, anywhere, anytime with just two words of assurance #HoJayega.

The campaign conceptualized and created by 22feet Tribal Worldwide and produced by Equinox Production will be promoted across digital and social platforms, through OOH and truck/auto along with some future promotion in Print media. The campaign is targeted to the age group of 25 to 60 years old, SMEs, microenterprises, and owners or primary decision makers of logistics needs. Porter will also run an extension activity of the campaign titled “Heroes of Ho Jayega” featuring the noteworthy driver-partners for their tremendous support and professionalism.

Agency: 22feet Tribal Worldwide
Creative: Vishnu Srivatsav, Deepak Thammaiah, Nishad Joshi, S Sinduja, Tanvi Uprit, Jyotsna Miskeen, Sneha Iyer, Rati Menon, Tanmay Kuwalekar, Priyakshi Saikia
Business: Ken Sekhar, Jayson Cherian, Shrestha Roy
Production House: Equinox Production
Director: Nitin Parmar
Producer: Annum Waris

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