Press Release

New Business: Hakuhodo and D.A. Consortium Inc. strengthen client servicing with cross-company H+

TOKYO, JAPAN — Creative agency Hakuhodo Inc. and D.A. Consortium Inc. (DAC) have announced the formation of H+, a cross-company strategic organization. H+ will work closely with the Tokyo offices of Hakuhodo and DAC and lead the Hakuhodo DY Group’s specialist companies in the APAC region to support clients’ marketing and media activities.

The H+ mission is to empower the digital future for client marketers by creating brand experiences that evolve as multi-faceted lifestyles are shaped with each passing day and interaction, uncovering latent demand and encouraging new preferences and actions.

As is consistent across Hakuhodo, H+ has at its core the proprietary InsightOut planning approach. This is its cornerstone, understanding people not simply as consumers, but as sei-katsu-sha—Hakuhodo’s term for the holistic person.


“This is what drives us to look at people as a sum total of their lives, preferences, aspirations, and dreams; and to seek out the evolving lifestyle experiences that will inform engaging communications,” said Michihiko Suganuma, executive officer, head of global business group at DAC and general manager, Asia DX strategy division, Hakuhodo International, who leads H+.

Seeing the world through the lens of sei-katsu-sha means that H+ is positioned to work with Hakuhodo DY Group companies and partners to help marketers maximize the effectiveness and efficiency of their communication, and fulfill their promise to “Empower Your Digital Future.”

The H+ Philosophy

“The H+ philosophy” is founded on Hakuhodo’s Sei-katsu-sha Insight philosophy and InsightOut® approach to planning. These have been the key drivers of Hakuhodo’s success in Japan, and will now be implemented for clients across the APAC region. 

Speaking of the launch, Michihiko Suganuma said, “APAC has always been a fantastically dynamic region of the world, and now in particular it is rapidly making up for lost time and looking for innovation and opportunity again. Across advertising, owned media, commerce and CRM, clients are looking to have engaging conversations with consumers. With data and technology at the core, H+ is focused on empowering our clients to do just that.”

Shuntaro Ito, senior corporate officer, Hakuhodo, and president & CEO, Hakuhodo International

Shuntaro Ito, senior corporate officer, Hakuhodo, and president & CEO, Hakuhodo International commented, “Continuing to accelerate our growth outside of Japan has always been a key priority for Hakuhodo and DAC. This is why we feel that launching a new group offering, which can strategically power all of our in-market companies, is the perfect decision at this time.


To learn more about Hakuhodo Inc., go to 

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