Campaign Spotlight

Campaign Spotlight: PSBank is Giving Everyone A New Reason to Take Photos with Seven A.D. for its App’s Latest Photo-Deposit Feature

MANILA, PHILIPPINES – It’s no question that photography has taken an even stronger role in today’s society due to the rise of digital media and technology. Some people may argue that it’s taken too much of a role in this generation’s day-to-day life. However, PSBank shows its positive side with a fun new ad by independent Philippine agency Seven A.D.

The film pokes fun at a father’s frustration with his daughter’s obsession with taking photos and posting them online. That frustration turns into amazement when he finds out that his daughter’s photo-taking and online sharing can now be used to deposit cheques into any PSBank accounts. Just take a photo of the cheque, upload it on the app, and then it’s safely tucked into your bank account.

Entitled “Millennial”, the film is part of the Moments Uninterrupted campaign. It aims to emphasize that “Whatever you are doing, wherever you are, your life shouldn’t stop just because you need to send cash or deposit a check.”


Russell Molina, Seven A.D. Executive Creative Director shared “PSBank’s new product innovations aim to make banking easier and true to their tagline, simpler and more dependable.  For the films we once again took the ‘unbank-like’ route and pushed the envelope by crafting an entertaining narrative around an exciting service that we feel will help a lot of consumers.”



Chief Executive Officer / Chief Creative Officer: Teeny Gonzales
Chief Operating Officer / Head of Strategy: Tey San Diego
Executive Creative Director: Russell Molina
Creative Director: Rina dela Calzada
Art Director: Rina dela Calzada, Nat Velasco
Copywriter: Russell Molina, Teeny Gonzales, Tish Valenzuela
Business Unit Director: Joana Callanta
Account Manager: Vanessa Kahn
Advertiser: PSBank
Marketer: JV Alde, Noel Tuazon, Deanne Briones, Joy Rafols, Kat Gabriel, Earl Bañez
Film Director: Lawrence Arcangel
Producer: Tria Sordan / Slingshot
Production House: Film Pabrika
Post Production: EO+
Sound House: HIT Productions

Partner with adobo Magazine

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