Campaign Spotlight

Campaign Spotlight: Publicis Italy and Netflix present A Classic Horror Story

MILAN, ITALY — Publicis Italy and Netflix presented A Classic Horror Prank, a digital interactive billboard to promote upcoming movie A Classic Horror Story. The campaign is based on what makes scary flicks truly terrifying: the fear that the on-screen horrors might become a reality.




Client: Netflix Italy

Creative agency
Creative Agency: Publicis Italia
Global CCO Publicis WW: Bruno Bertelli
CCO: Cristiana Boccassini
Executive Creative Director: Michele Picci
Creative Director: Alessandro Candito
Associate Creative Director/Art Director: Dario Citriniti
Senior Copywriter: Anita Merlin
Head of Creative Technology: Mauro Mazzei
Data Strategist: Andrea Battista
Client Service Director: Ilaria Lorenzetti
Account Manager: Mirko De Martini
Junior Account: Flaminia Costanzi
Senior Social Media Manager: Federico Guidera
Social Art Director: Nicolò Pavin
Social Copywriter: Mattia Pavin
Senior Project Manager: Vittorio Cafiero
Head of Production: Francesca Zazzera
Producer: Simona Chiarello Ciardo
Junior Producer: Martina Mozzillo

Director/Photographer: Nic Bello
Executive Production by Balich Wonder Studio / Produzione Esecutiva Balich Wonder Studio

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