Campaign Spotlight

Campaign Spotlight: Ronald McDonald House Charities Ambassador Alden Richards encourages us to help more communities in need this season

MANILA, PHILIPPINES – Christmas is a time of gift-giving, and during these extraordinary times, it is important to be reminded that sharing to those in need is the best gift one could give. This was the message of Ronald McDonald House Charities Ambassador Alden Richards in his latest video encouraging all of us to help through McDonald’s Kindness Kitchen.

Share the video: https://bit.ly/ServingKindnessThisChristmasYT

Sponsor

McDonald’s Kindness Kitchen was first set up in March to provide cooked meals for frontliners, volunteers and communities affected by the pandemic. With the generous support of more than 50 partners including Metrobank, Coca-Cola and HAVI logistics, the Kindness Kitchens have served more than 350,000 meals in more than 1,000 barangays, hospitals, and quarantine centers across the country.

McDonald’s Philippines has also recently joined Pilipinas Kontra Gutom, a multi-sectoral movement of the government’s Task Force Zero Hunger, private sector and non-profit organizations working hand in hand to address the country’s concerns on involuntary hunger. 

Through the Kindness Kitchens, McDonald’s continues to assist and help communities in need through cooked meals. You too can help serve meals to more communities in need. Visit https://rmhc.org.ph to help.

CREDITS

Creative Agency: TBWA\Santiago Mangada Puno
Chief Creative Officer: Melvin M. Mangada
Managing Director: Portia Catuira
ECD: Marci Reyes
CD : John Ed De Vera
Art Director: James Mendoza
Copywriter: Greg Hernandez
Client Services Director: Paolo Broma
Account Director: Paulie de Luna
Account Manager: Nikola Lacson

Client: McDonald’s Philippines and Ronald McDonald House Charities, Inc. (RMHC)
Managing Director: Margot Torres
Corporate Communications Sr. Manager: Adi Hernandez
Corporate Communications Manager: Puch Agodon
RMHC Executive Director: Marie Angeles
RMHC Program Manager: Danika Madulid

Director/DOP: Pao Pangan
Producers: Francis Bagnes & Sunny Lucero
Editor: Hann Marcelino, Elisha Pablo, Johann Tanhueco
Executive Producer: Vilma Niepes
Audio Engineer: Samuel Reyes

Partner with adobo Magazine

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